Netflix Proposes 45-Day Window for Warner Bros. Discovery Movies in Theaters Amid Industry Concerns
In a bid to alleviate concerns over the potential demise of traditional theaters, Netflix co-chief executive Ted Sarandos has proposed a 45-day window for its acquisition of Warner Bros. Discovery (WBD) movies. This would provide a compromise between the streaming giant's desire to dominate the home viewing market and maintaining a presence in the theatrical business.
Sarandos made these comments in an interview with The New York Times, stating that Netflix aims to compete in theaters and win opening weekend box office sales. This move appears to be a response to industry concerns raised by trade organization Cinema United, which warned of a single, dominant global streaming platform further consolidating control over production and distribution.
Prior to Sarandos' comments, Deadline reported that Netflix had initially proposed a 17-day window for WBD movies in theaters, a timeframe that would significantly impact traditional cinema. However, the 45-day proposal suggests a more moderate approach, allowing for a balance between home viewing convenience and theatrical engagement.
Sarandos also sought to clarify his earlier statement describing the theatrical business as "outmoded." He clarified this phrase, saying it applies primarily to certain areas where access to theaters is limited. This nuanced perspective appears aimed at addressing concerns from theater owners who have opposed the proposed WBD sale.
With Paramount Skydance refusing to back down on its rival bid for Warner Bros. Discovery, the Netflix acquisition remains a highly contentious issue in Hollywood. The compromise on a 45-day window offers a glimmer of hope for the long-term survival of traditional theaters, but the ultimate outcome will depend on how the deal unfolds and whether it addresses industry concerns.
In a bid to alleviate concerns over the potential demise of traditional theaters, Netflix co-chief executive Ted Sarandos has proposed a 45-day window for its acquisition of Warner Bros. Discovery (WBD) movies. This would provide a compromise between the streaming giant's desire to dominate the home viewing market and maintaining a presence in the theatrical business.
Sarandos made these comments in an interview with The New York Times, stating that Netflix aims to compete in theaters and win opening weekend box office sales. This move appears to be a response to industry concerns raised by trade organization Cinema United, which warned of a single, dominant global streaming platform further consolidating control over production and distribution.
Prior to Sarandos' comments, Deadline reported that Netflix had initially proposed a 17-day window for WBD movies in theaters, a timeframe that would significantly impact traditional cinema. However, the 45-day proposal suggests a more moderate approach, allowing for a balance between home viewing convenience and theatrical engagement.
Sarandos also sought to clarify his earlier statement describing the theatrical business as "outmoded." He clarified this phrase, saying it applies primarily to certain areas where access to theaters is limited. This nuanced perspective appears aimed at addressing concerns from theater owners who have opposed the proposed WBD sale.
With Paramount Skydance refusing to back down on its rival bid for Warner Bros. Discovery, the Netflix acquisition remains a highly contentious issue in Hollywood. The compromise on a 45-day window offers a glimmer of hope for the long-term survival of traditional theaters, but the ultimate outcome will depend on how the deal unfolds and whether it addresses industry concerns.