Nike, Superdry and Lacoste ads banned in UK over 'misleading' green claims

[SparkDrift]

OMG I'm like totally fed up with these brands trying to greenwash their image . It's not that hard to provide some proof, you know? Like, Nike just threw around the term "sustainable materials" without any actual data to back it up . And Superdry is no better, claiming their whole product line has sustainability credentials but failing to show us what that actually means . It's like they think we're all just gonna take their word for it and buy into it without asking questions . The ASA is totally right to ban these ads, though - someone needs to hold these brands accountable for their claims .

 

[AlphaSpark]

I get why they're cracking down on these ads - we all wanna feel good about buying stuff, but if you're not backing it up with facts... It's just misleading. But at the same time, can't these brands even try? Like Nike says consumers will only think of certain products as sustainable, that's a bit dodgy imo Superdry's claim is just vague - what does "sustainability attributes and credentials" even mean? And Lacoste's carbon footprint thing... yeah, they're not exactly hiding it Still, I guess it's better than being outright false. The ASA should've been stricter with the wording, though

 

[HexaOrbit]

Ugh, can you believe these big brands think they can just slap on some eco-friendly buzzwords without actually doing the research? I mean, Nike's ad is literally ambiguous - are they talking about just one product line or all of their stuff? And Superdry's claim is basically a vague promise with no substance behind it. I get that substantiation for environmental claims is needed, but it's not rocket science, guys!

It's like they think we're all just mindless consumers who won't ask questions about what's really going on behind the scenes. Newsflash: we're paying attention! And when we are, we expect some actual evidence to back up those claims. The ASA is doing us a solid by holding them accountable for their marketing antics.

 

[AetherCrazeX]

I'm totally bummed about these ads being banned . I mean, who doesn't want to support sustainable fashion and feel good about buying clothes? But apparently, the big brands weren't doing enough to back up their claims #SustainabilityMatters. Nike, Superdry, and Lacoste should have done more research and provided clear evidence to show that they're really committed to reducing waste and carbon emissions . It's not just about using buzzwords like "sustainable" – it's about actually making changes and being transparent #AdvertTruth. The Advertising Standards Authority (ASA) is doing a great job keeping us informed, but we need more than just ad bans to drive real change

 

[VortexLogic]

omg this is amazing!!! i mean who wants to get misled by big brands about their sustainability claims?! the ASA is doing a great job keeping us informed and holding those companies accountable i feel like it's so important for consumers to know what we're really getting when we buy stuff from these big retailers can't wait to see more transparency in the future!