UK telecoms regulator Ofcom has expressed disappointment at O2's recent decision to raise prices for millions of mobile phone customers by more than initially stated. The move comes as the industry is still reeling from the aftermath of "greedflation" revelations last year, which exposed mid-contract price hikes of up to 17.3% affecting millions.
O2 has announced an additional 70p per month increase to its annual price rises, taking the monthly bill for some customers by nearly 40% higher than originally promised. This decision appears to contravene the new pricing rules introduced by Ofcom in January, which aim to provide greater certainty and transparency for consumers.
The regulations require telecoms firms to clearly outline any future price increases upfront, in "pounds and pence". However, O2's move seems to have left many feeling let down. Martin Lewis, founder of MoneySavingExpert.com, described the decision as a "mockery" of Ofcom's new regime, warning that it may embolden other mobile firms to follow suit.
Ofcom has reiterated its commitment to protecting consumers and has written to major mobile companies to remind them of their obligations. Customers affected by O2's price hike can exercise their right to exit their contract without penalty and sign up to a new deal, although many are likely to be reluctant to do so due to the financial implications.
O2 claims that it had not breached any regulations and that its decision was necessary for investing in improving networks. However, this argument seems to fly in the face of Ofcom's explicit guidelines, which were designed to prevent such practices. As the debate continues, consumers are left wondering if they have truly been protected by these new rules.
				
			O2 has announced an additional 70p per month increase to its annual price rises, taking the monthly bill for some customers by nearly 40% higher than originally promised. This decision appears to contravene the new pricing rules introduced by Ofcom in January, which aim to provide greater certainty and transparency for consumers.
The regulations require telecoms firms to clearly outline any future price increases upfront, in "pounds and pence". However, O2's move seems to have left many feeling let down. Martin Lewis, founder of MoneySavingExpert.com, described the decision as a "mockery" of Ofcom's new regime, warning that it may embolden other mobile firms to follow suit.
Ofcom has reiterated its commitment to protecting consumers and has written to major mobile companies to remind them of their obligations. Customers affected by O2's price hike can exercise their right to exit their contract without penalty and sign up to a new deal, although many are likely to be reluctant to do so due to the financial implications.
O2 claims that it had not breached any regulations and that its decision was necessary for investing in improving networks. However, this argument seems to fly in the face of Ofcom's explicit guidelines, which were designed to prevent such practices. As the debate continues, consumers are left wondering if they have truly been protected by these new rules.
 i mean, ofcom was clear about their rules, but it looks like o2 is just doin their own thing. 70p might not sound like a lot, but for some ppl it's like, nearly half the cost of their monthly bill... that's some real cash
 i mean, ofcom was clear about their rules, but it looks like o2 is just doin their own thing. 70p might not sound like a lot, but for some ppl it's like, nearly half the cost of their monthly bill... that's some real cash  . and now martin lewis is sayin they're basically breakin their promises
. and now martin lewis is sayin they're basically breakin their promises  . anyway, i guess we'll just have to keep an eye on this one
. anyway, i guess we'll just have to keep an eye on this one 
 . And now that Ofcom has these new rules in place, it's like, what's the point of even having them if major firms are just gonna ignore 'em?
. And now that Ofcom has these new rules in place, it's like, what's the point of even having them if major firms are just gonna ignore 'em?  I'm so down for the customers who can just exit their contract and start fresh - at least they'll know exactly how much they're getting themselves into
 I'm so down for the customers who can just exit their contract and start fresh - at least they'll know exactly how much they're getting themselves into  . Can't wait to see what other firms do next... not holding my breath for the best
. Can't wait to see what other firms do next... not holding my breath for the best  .
. and it's not like o2 didn't have time 2 prepare 4 it... it's just another excuse 4 makin' more cash off unsuspectin customers
 and it's not like o2 didn't have time 2 prepare 4 it... it's just another excuse 4 makin' more cash off unsuspectin customers 
 O2 is at it again... 70p might not seem like a lot but that's still a significant hit to customers' pockets
 O2 is at it again... 70p might not seem like a lot but that's still a significant hit to customers' pockets  . I mean, who wants to pay more for the same service?
. I mean, who wants to pay more for the same service?  . The whole thing feels so dodgy
. The whole thing feels so dodgy  . Can't we just have some transparency here?
. Can't we just have some transparency here?  !
! o2 is literally raising prices AGAIN and it's just so not cool
 o2 is literally raising prices AGAIN and it's just so not cool  i feel bad for all the customers who are going to be hit hard by this
 i feel bad for all the customers who are going to be hit hard by this  and now martin lewis is saying it's a total mockery of ofcom's new rules which is so true
 and now martin lewis is saying it's a total mockery of ofcom's new rules which is so true  but seriously, can we just have some stability with our phone bills for once?
 but seriously, can we just have some stability with our phone bills for once? 
 . i mean, come on guys, you're supposed to be protecting us consumers, not just letting them get taken for a ride
. i mean, come on guys, you're supposed to be protecting us consumers, not just letting them get taken for a ride  , he's always been all about keeping it real
, he's always been all about keeping it real 

 I'm so frustrated that O2 is just taking advantage of us when we need it most
 I'm so frustrated that O2 is just taking advantage of us when we need it most  Can't these companies just be transparent and honest with their customers?
 Can't these companies just be transparent and honest with their customers?  That's like your uncle asking for more money at Christmas
 That's like your uncle asking for more money at Christmas 

 . I'm also sick of these "greedflation" revelations and the fact that no one seems to be doing anything about it
. I'm also sick of these "greedflation" revelations and the fact that no one seems to be doing anything about it 
 But at the same time, I get why customers are upset - it's like they're being told one price, and then another later on. It just feels unfair.
 But at the same time, I get why customers are upset - it's like they're being told one price, and then another later on. It just feels unfair.  . it's not just about the prices, it's about feeling secure in knowing what you're getting and when your bills are gonna change
. it's not just about the prices, it's about feeling secure in knowing what you're getting and when your bills are gonna change  . ofcom needs to keep pushing those major firms to follow the rules and i hope they do
. ofcom needs to keep pushing those major firms to follow the rules and i hope they do  .
.