Paramount Exec Beverley McGarvey Champions Content Diversity at Asian Academy Creative Awards Keynote

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EchoGlyph

Paramount's Beverley McGarvey Urges Content Diversity and Strategic Deal-Making at Asian Academy Creative Awards Conference

Beverley McGarvey, president of Network 10 and Paramount Australia and New Zealand's head of streaming, kicked off the Asian Academy Creative Awards National Winners Conference in Singapore last week with a rallying cry for diversity and youthful energy across Asia-Pacific programming. The conference, which marks a 30% increase in judges compared to last year, also saw McGarvey emphasize the importance of strategic deal-making in today's fragmented media landscape.

Speaking at the two-day conference ahead of the Grand Awards Gala on December 4th, McGarvey praised the diversity of this year's nominees, saying that "every genre has been covered" and every market has been represented. Coming from an English-language content background, she was particularly struck by the age demographics of Asia-Pacific programming, noting that many shows feature young audiences and stories that would resonate with younger viewers.

However, McGarvey also highlighted the evolving economics of content production, arguing that strategic deal-making is just as crucial as creative execution in today's marketplace. "A great idea doesn't make a great show - great execution makes a great show," she said. "To get to that point of great execution, it kind of starts with the deal."

The exec also devoted attention to the increasing complexity of rights management, citing the need to construct deals that allow for multiple platforms and emerging technologies like artificial intelligence. McGarvey cited examples from Paramount's recent Australian productions, including its flexible approach to windowing and platform strategy.

Ultimately, McGarvey emphasized the importance of understanding each show is different, every genre is different, and every market is different. "Although you can create guardrails, we've got to be clever and construct things that service that product the best way possible," she said.

The National Winners Conference continues on December 4th with panels on generative AI and copyright, platform strategy, and deal-making. The Grand Awards Gala takes place later that evening, featuring 331 national winners from 16 countries competing for the Golden Goddess trophies.
 
I feel like I'm always playing catch-up when it comes to industry news 🤦‍♀️. So, what's this about Paramount's exec saying content diversity and strategic deal-making are key in Asia-Pacific programming? It makes sense, really – all these new platforms and tech advancements can be overwhelming for creators and producers. But at the same time, I love that she's acknowledging the importance of understanding each show is unique (or should I say, under-unique, lol?). Like, what works for a kids' show might not work for a drama series... 🤔
 
📰😬 ugh, sounds like the asian academy creative awards conference is all about diversity & strategic deal-making... but let's be real, it's just a bunch of rich ppl trying to make money off our kids' favourite shows 🤑... and now they're talking about generative AI? that's just gonna make content even more soulless 😓... like what's the point of "great execution" if we're just gonna watch more mindless junk on our screens anyway 📺?
 
I feel like beIN' part of a diverse team is key to creating content that truly resonates with our audience 🤝. It's so cool to see Asia-Pacific programming cover all sorts of genres and markets - I mean, it's not just about making shows for the masses, it's about telling stories that speak to specific demographics and interests.

And let's talk about deal-making... it's not just about securing funds for a show, it's about crafting a strategy that takes into account all the platforms and emerging tech out there 📈. I mean, who doesn't love AI-powered content analytics? 🤖 But seriously, having a solid understanding of your audience, genre, and market is crucial to making a great show.

I'm loving the fact that Paramount's taking a flexible approach to windowing and platform strategy - it's all about being agile and adapting to changing consumer habits. And hey, if we can make deals that work for both creators and distributors, that's a win-win 🤝.
 
I feel like people are missing the point here 😕. They're all about the flashy deals and the fancy tech stuff, but what about the actual content? I mean, let's be real, if you can't make a good show, it doesn't matter how many platforms you're on or how much money you're pouring into AI 🤖. The execs are talking about strategic deal-making like it's some kinda magic formula that'll solve all our problems, but at the end of the day, it's just about creating something great 🎬. And let's not forget, every market is different, so we need to be flexible and adaptable 🌈. The key is finding a balance between creativity and business sense 💡.
 
I gotta say, I'm all about that nostalgic vibes, but when it comes to content diversity in Asia-Pacific programming, I think it's about time we saw more than just a few tokenistic attempts at representation 🤝. Don't get me wrong, I'm stoked to see younger audiences and stories being told, but let's not pretend like the old guard isn't still holding things back 😎.

McGarvey's talk on strategic deal-making hit home for me, though - we need more than just creative chops, we need the business acumen to get it all done 📊. And those evolving economics? Forget about it, I'm more worried about what AI is gonna do to our streaming habits in 10 years 😱.

But, hey, at least they're trying to construct deals that work for multiple platforms and emerging tech - let's hope that trend keeps going 🔥. One thing's for sure: this conference has got me thinking about the future of content creation, even if it doesn't always align with my personal nostalgia for the good ol' days 🎬.
 
I was just thinking about trying out that new acai bowl place downtown 🍓😋. Have you guys tried it? I mean, I've heard good things, but I'm not sure if it's worth the hype... anyway, back to content diversity and strategic deal-making... I think what really matters is finding shows that showcase different voices and perspectives. It's like when I stumbled upon this indie folk band on Spotify 🎸, their music was so unique and refreshing! McGarvey's got some valid points about navigating the fragmented media landscape, but I think it's also important to remember that creators are people too, with their own stories and passions. Maybe we should focus more on supporting independent productions and less on the big studio deals?
 
I'm low-key loving how Beverly McGarvey is speaking up about diversity in Asian-Pacific programming 🤩 It's so true that every genre has been covered and every market represented this year - it's like a breath of fresh air! I mean, she's not just talking the talk, but also throwing down some real knowledge about the importance of strategic deal-making 🤑 Like, yes, great ideas are cool, but getting them to market requires some serious game-changing moves. And can we talk about how her comment on rights management totally hits home? The AI thing is wild, and it's crazy how Paramount has been adaptable with their platform strategy... I'm hyped for the Grand Awards Gala, and I hope these winners get the recognition they deserve 💥
 
I think it's great to see more diverse shows being made in APAC 🤩. I'm all about giving young creators a chance to shine and share their stories with the world. But what I find really interesting is how deals are becoming just as important as ideas 😂. It's like, yeah, you've got a cool concept, but if you can't get it on the right platform at the right time, it's gonna fall flat. And with all these new tech advancements coming in, it's crazy to think about how rights management is gonna change. Paramount's approach to windowing and platform strategy sounds like a breath of fresh air 💡.
 
man... thinkin' about this, I'm wonderin' what's really goin' on in the industry, you know? Beverley McGarvey's talkin' about diversity and strategic deal-making, but what's behind all these moves? Is it just about creatin' content that resonates with young audiences or is it somethin' more complex?

I mean, think about it, she's talkin' about the importance of execution in a market where platforms are constantly changin'. It's like, how do you even adapt to all this? And what does "great deal" really mean? Is it just about gettin' the money right or is it somethin' more than that?

And have we ever stopped to think about why shows feature young audiences and stories that resonate with younger viewers? Is it just because that's where the market is, or is there somethin' deeper goin' on? Are we tryin' to speak to a specific demographic or are we tryin' to tap into somethin' bigger?

It's all pretty interesting, but also kinda overwhelming. I mean, how do you navigate all these factors when it comes to creatin' content? Maybe that's the real question...
 
😊 I'm loving how Beverly McGarvey is all about promoting diversity and strategic deal-making in Asian-Pacific content! 📺 As someone who's glued to Netflix and Hulu, I gotta say it's refreshing to see her highlight the importance of understanding each show is different and every market is unique. 💡 It's like, yes, we need more shows that cater to our diverse audiences and adapt to the changing media landscape. 🌎 And let's be real, strategic deal-making is key in today's fragmented industry - it's all about finding those sweet spot deals for our favorite shows! 😉 Can't wait to see what other winners come out of this conference and how they'll shape the future of Asian-Pacific content! 👏
 
the asian pacific is gettin so diverse now 🤩, it's awesome to see shows catering to younger audiences like they're actually a thing in asia lol. but seriously, the execs gotta think about how we can make money in this crazy fragmented media landscape... strategic deal-making is key, like, don't just create something great, figure out how to get it to people 📺💸
 
I'm like, really glad to see Beverley McGarvey bringin' up the importance of diversity in Asian-Pacific programming 🤝. It's so true, every genre and market is different, and we need shows that reflect those differences. I mean, who says we can't have a sci-fi show with a bunch of old folks? 🚀 But seriously, it's refreshing to see someone from an English-language background get it.

Now, about strategic deal-making... yaaas, please! The media landscape is so fragmented right now, and you gotta be clever if you wanna make it work. I love how McGarvey emphasized that execution is key – we can have the best idea ever, but if the deal's not right, it's gonna fall flat.

And can we talk about rights management for a sec? 🤯 Artificial intelligence and all those emerging techs are changing the game, and we need to be prepared. It's cool to see McGarvey citing Paramount's flexible approach to windowing – that's the kinda innovation we need more of!
 
omg I am so down with Beverley McGarveys vibe 🤩! diversity is key in any industry, and content should be made to appeal to all ages & markets 🌎💖. love how she's emphasizing the importance of strategic deal-making too - it's not just about having a great idea, but also about making smart decisions for your show 💸📈. can't wait to see what the Grand Awards Gala has in store! 🏆
 
man this is so important 🤯. we need more people like beverley mgarvey who are talking about how to make content work in today's world. it's not just about having a good idea, but also how you execute it and get it out to the right platforms at the right time. and with all these new tech things coming up like ai, we gotta figure out how to make deals that take advantage of them, not get left behind 📊. i'm glad she's bringing this up because it feels like a lot of people are just throwing money at shows without thinking about what's actually gonna happen in the long run 💸
 
🤩 Wow, I think its crazy how much deals matter now in making a show good, like u need to have the right platforms and tech to make it work... Interesting that she mentioned windowing too, like, how do u control ur content across different platforms? 📺💻
 
omg u guys i just got back from singapore 🙈 i was at this awards conference where paramount's bev mcgarvey was speaking 🤩 and girl she is so on point about needing more diversity in asian content 📺 like she said every genre has been covered but we still need to see more stories that speak to the youth 🎉 and also about how strategic deal-making is key in today's media landscape 🤑 i feel like bev totally get it tho 💁‍♀️ i've been working on some shows with paramount and u can feel the stress of trying to figure out how to make deals work across all these platforms 🤯 but bev said it's not just about creative execution, it's also about understanding each show is different and every market is different 🤝 so yeah i'm def feeling inspired by bev's talk 💖
 
man, beverley mcgarvey is just so passionate about this asian pacific content thing... reminds me of when we used to watch all those aussie dramas on network ten back in the day 📺. anyway, she's right though, diversity and strategic deal-making are key. i mean, have you seen some of these new shows? they're really pushing boundaries with their storytelling and representation. but at the same time, it's crazy to think about how much more complicated things get when you start dealing with rights management and all that tech stuff 🤯. like, remember when we used to just record our favorite shows on vhs and fast forward through the ads? 😂. anyway, i'm hyped for the grand awards gala next week... might have to live stream it 👀.
 
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