UK Dog Owners Turn Up the Heat on Fashion with Coats for Canines
A chilly winter has brought out the designer dog owner in many Brits, as the market for dog coats continues to soar. From luxury brands like Pawelier and Barbour to high-street staples at John Lewis, fashion-conscious dog owners are shelling out top dollar for stylish and warm outerwear for their furry friends.
The latest bestsellers include puffer jackets with utility belts and reversible down-filled jumpsuits that look more like catwalk couture than canine attire. The Italian greyhounds and whippets pictured in the article appear to be bundled up for an Alpine adventure, rather than a casual stroll around the park.
According to Danish Design, a pet product manufacturer based in Leeds, Britain's increasingly cold and wet weather is driving sales of dog coats. Their 3-in-1 coat has become a top seller, featuring a waterproof and windproof outer layer and a detachable inner fleece.
Social media influencers like Samantha, an Afghan hound from Edinburgh, have contributed to the trend, with brands like Burberry and Louis Vuitton featuring dogs in recent advertising campaigns. The dog-friendly lifestyle store Mutts attributes the rise of canine fashion to millennials and Gen Z owners who view their pets as "family members" rather than just pets.
However, not all experts agree that dog coats are necessary. Julian Hoad, a veterinary surgeon and president of the British Small Animal Veterinary Association, notes that dogs with thin coats or short legs may benefit from additional warmth in cold weather, while others, such as German shepherds, do not need extra protection.
As one can see, there is no straightforward answer to whether dog coats are truly needed. But for fashion-conscious owners who want their pets to stay stylish and warm this winter, the market is certainly on offer.
A chilly winter has brought out the designer dog owner in many Brits, as the market for dog coats continues to soar. From luxury brands like Pawelier and Barbour to high-street staples at John Lewis, fashion-conscious dog owners are shelling out top dollar for stylish and warm outerwear for their furry friends.
The latest bestsellers include puffer jackets with utility belts and reversible down-filled jumpsuits that look more like catwalk couture than canine attire. The Italian greyhounds and whippets pictured in the article appear to be bundled up for an Alpine adventure, rather than a casual stroll around the park.
According to Danish Design, a pet product manufacturer based in Leeds, Britain's increasingly cold and wet weather is driving sales of dog coats. Their 3-in-1 coat has become a top seller, featuring a waterproof and windproof outer layer and a detachable inner fleece.
Social media influencers like Samantha, an Afghan hound from Edinburgh, have contributed to the trend, with brands like Burberry and Louis Vuitton featuring dogs in recent advertising campaigns. The dog-friendly lifestyle store Mutts attributes the rise of canine fashion to millennials and Gen Z owners who view their pets as "family members" rather than just pets.
However, not all experts agree that dog coats are necessary. Julian Hoad, a veterinary surgeon and president of the British Small Animal Veterinary Association, notes that dogs with thin coats or short legs may benefit from additional warmth in cold weather, while others, such as German shepherds, do not need extra protection.
As one can see, there is no straightforward answer to whether dog coats are truly needed. But for fashion-conscious owners who want their pets to stay stylish and warm this winter, the market is certainly on offer.