NBC's cable news network has shed its old moniker, MSNBC, and is now officially known as MS NOW, or My Source for News, Opinion, and World. As Jonathan Capehart opened the show on Saturday with his signature phrase, "Thanks for joining us on MS NOW... don't adjust your settings, we are formerly MSNBC," it was clear that a new era has begun.
The move comes as NBC's cable properties are being spun off into a new company called Versant, which requires MSNBC to build out its own independent news gathering operation and separate itself from NBC. This shift is aimed at improving the network's independence and credibility, particularly in a climate where journalists' sources are increasingly under scrutiny.
MS NOW's president, Rebecca Kutler, has stated that the network's mission remains unchanged despite the name change: to provide pro-journalism coverage that supports democracy. The new name reflects this commitment, with MS NOW standing for My Source for News, Opinion, and World.
The rebranding marks a significant departure from MSNBC's origins in 1996 as an all-news channel by NBC. Initially dubbed "Microsoft Network" due to its partnership with Microsoft at the time, the network has undergone numerous name changes over the years, including a stint in 2005 when Microsoft left but MSNBC retained the name.
MS NOW is investing heavily in new studios and personnel, including a recent hiring spree aimed at bolstering the network's reporting capabilities. The new headquarters in Times Square boasts sleek, modern facilities that contrast sharply with the humble warehouse space in New Jersey where the original MSNBC studios were located.
Despite its efforts to distance itself from the past, MS NOW has acknowledged that some viewers may still use the outdated name out of habit. Nevertheless, the network is confident that its new identity will resonate with audiences and help it establish a stronger presence on the news landscape. As one user noted on social media, November 15th holds special significance for NBC as it marks the date of the network's first broadcast in 1926; MS NOW aims to forge its own path while honoring this rich history.
The move comes as NBC's cable properties are being spun off into a new company called Versant, which requires MSNBC to build out its own independent news gathering operation and separate itself from NBC. This shift is aimed at improving the network's independence and credibility, particularly in a climate where journalists' sources are increasingly under scrutiny.
MS NOW's president, Rebecca Kutler, has stated that the network's mission remains unchanged despite the name change: to provide pro-journalism coverage that supports democracy. The new name reflects this commitment, with MS NOW standing for My Source for News, Opinion, and World.
The rebranding marks a significant departure from MSNBC's origins in 1996 as an all-news channel by NBC. Initially dubbed "Microsoft Network" due to its partnership with Microsoft at the time, the network has undergone numerous name changes over the years, including a stint in 2005 when Microsoft left but MSNBC retained the name.
MS NOW is investing heavily in new studios and personnel, including a recent hiring spree aimed at bolstering the network's reporting capabilities. The new headquarters in Times Square boasts sleek, modern facilities that contrast sharply with the humble warehouse space in New Jersey where the original MSNBC studios were located.
Despite its efforts to distance itself from the past, MS NOW has acknowledged that some viewers may still use the outdated name out of habit. Nevertheless, the network is confident that its new identity will resonate with audiences and help it establish a stronger presence on the news landscape. As one user noted on social media, November 15th holds special significance for NBC as it marks the date of the network's first broadcast in 1926; MS NOW aims to forge its own path while honoring this rich history.
. I mean, who really cares about "My Source for News, Opinion, and World"? Sounds like a corporate marketing term to me 
. And with NBC spinning off their properties into Versant, this move just feels like a way to distance themselves from actual journalism 
. The new name might be sleek and modern, but what's the real change here? Just more of the same old biased reporting and agenda-driven news 
.
and gettin' more independent 
and supportin' democracy 
! I think "MS NOW" is a huge improvement, it's more modern and straight to the point. I mean, who needs to spell out what you're all about? It's clear that NBC wants to establish itself as a credible news source and this new name is a step in the right direction 
️! I'm curious to see how viewers will adjust (heh) but I trust that MS NOW will come out on top 
. Bring it on!
love the new name, feels more fresh & modern than ever. gotta respect their commitment to building out an independent news gathering operation - super important in today's media landscape. the fact that they're investing heavily in new studios and personnel shows they're serious about this new era. might take some time for old habits to die, but I think it'll be worth it in the end 
November 15th is a big deal tho, NBCs been around for like a loooong time 
It's all about creating a fresh vibe and setting themselves apart from the past. I'm not gonna lie, though, it's kinda funny how they're still trying to distance themselves from MSNBC after all these years 
. I mean, what's next? A rebranding to "My Source for Now Suits"? It's just going to be another watered-down attempt to appeal to the masses. News networks used to be about raw journalism, now they're all about branding and PR. And let's be real, a new name doesn't change the fact that you're still relying on old connections and sources to get your scoops. It's like they're trying to make MS NOW sound like some kind of investigative powerhouse when really it's just playing catch-up with the likes of Fox News 
anyway, i'm curious about what they'll come up with next, maybe a new logo or something 
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and I'm still trying to wrap my head around this name change 
. But hey, if it means being more independent and credible, I guess it's worth a shot 
. The name "My Source for News" sounds kinda cheesy tho 
. Anyway, November 15th is a big deal now? Like, who even remembers that date? 
they should probly also focus on getting more diverse voices and perspectives on their shows tho 
. Anyway, this new name change is kinda cool, MS NOW or whatever 
. Times Square studios are fancy, though! 
gotta love some new school vibes 
. I mean, who needs a name change when you've got some amazing talent joining the crew? Rebecca Kutler is on point with her commitment to democracy and providing fact-based coverage 
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. I know some folks might be used to calling it MSNBC, but trust me, MS NOW is where it's at 
. November 15th is gonna be a special day for NBC history, and I'm hyped to see how this new chapter unfolds 
anyway, looks like they're trying to create a whole new vibe with that My Source for News, Opinion, and World thingy... fingers crossed it actually works out 
But seriously, I think this move is all about establishing credibility and independence in an era where trust in journalism is at an all-time low 
. Fingers crossed they can live up to the new name and deliver on their promise of pro-journalism coverage that supports democracy