NBC's Cable News Network is now officially known as My Source for News, Opinion and World (MS NOW). The rebranding comes after NBC decided to spin off its cable properties into a new company called Versant. This move required MSNBC to establish its own independent news gathering operation, open studios, and separate itself from NBC.
The name change was reflected in the show's debut on Saturday, with co-host Jonathan Capehart announcing that "we are formerly MSNBC" during the opening segment. The network has incorporated its new brand identity, featuring red, white, and blue elements and reminders about the new name.
MS NOW President Rebecca Kutler emphasized the importance of investing in journalism as a core tenet of the new network. According to her, this aligns with what audiences are looking for in a functioning democracy. The network's goal is to be pro-journalism, which is a significant departure from MSNBC's name and previous identity.
MS NOW brings an end to nearly three decades of operation under the MSNBC name. The name change marks a new chapter for NBC, which has been rebranded several times over the years. Despite the name change, the network's commitment to justice, progress, and truth remains unchanged.
The network is reportedly undergoing a significant transformation, with new studios opening in Times Square. While some elements of the old MSNBC facilities will be repurposed, MS NOW producers are excited about their new digs. The show has been revamped to reflect its new identity, with hosts and reporters adjusting to the new branding.
As NBC looks to establish itself under the new brand name, it remains to be seen how MS NOW will differentiate itself from MSNBC in the coming months.
The name change was reflected in the show's debut on Saturday, with co-host Jonathan Capehart announcing that "we are formerly MSNBC" during the opening segment. The network has incorporated its new brand identity, featuring red, white, and blue elements and reminders about the new name.
MS NOW President Rebecca Kutler emphasized the importance of investing in journalism as a core tenet of the new network. According to her, this aligns with what audiences are looking for in a functioning democracy. The network's goal is to be pro-journalism, which is a significant departure from MSNBC's name and previous identity.
MS NOW brings an end to nearly three decades of operation under the MSNBC name. The name change marks a new chapter for NBC, which has been rebranded several times over the years. Despite the name change, the network's commitment to justice, progress, and truth remains unchanged.
The network is reportedly undergoing a significant transformation, with new studios opening in Times Square. While some elements of the old MSNBC facilities will be repurposed, MS NOW producers are excited about their new digs. The show has been revamped to reflect its new identity, with hosts and reporters adjusting to the new branding.
As NBC looks to establish itself under the new brand name, it remains to be seen how MS NOW will differentiate itself from MSNBC in the coming months.
I mean who needs a bunch of old cable news names anyway? The whole point is that they're breaking free and becoming their own thing, which is kinda cool. I like the new name MS NOW, it's more concise and to the point. And let's be real, who cares about MSNBC anymore? It's time for something fresh 
you know what struck me about this rebranding? it's like we're at a crossroads, questioning what it means to be a credible news source in today's landscape. ms now is taking a bold step by embracing pro-journalism and I gotta wonder if that's enough to shake off the perception of being just another partisan network 
. on one hand, it's refreshing to see a name change and some much-needed revamping, but on the other, isn't this just a rehashing of old tactics with new branding? 
or will we just end up seeing more of the same old spin and sensationalism behind that red, white, and blue branding? 
! I think it's amazing that they're taking a stand for journalism and making pro-journalism a core part of their identity 
. It's about time we see some changes around here 
. The red, white, and blue elements are super cute btw 
! Can't wait to see how MS NOW evolves and differentiates itself from MSNBC in the future 
but it's gonna be hard for them to shake off the old name's baggage. I'm intrigued to see how this new network will evolve and what kind of content they'll create under MS NOW 
this name change is gonna make MS NOW the go-to for serious news and opinions 
I'm all about that pro-journalism life 
MS NOW is kinda like a reboot for journalism 
. They've got this cool brand vibe goin' on with that red, white, and blue aesthetic 
? Like, a reported $1 billion+ 
over the next few years! That's some serious commitment to gettin' the facts straight and coverin' all sides of the story. 
By the way, did you know that MSNBC had an average of 1.3 million viewers per day in 2022? 
. It's gonna be interesting to see how they stack up! 
. I mean, who thought changing the name from MSNBC to MS NOW was a good idea? It's just a bunch of corporate speak trying to make us believe it's some kind of big deal 
. The thing is, they're not even hiding the fact that they're trying to distance themselves from their past. It's like they want to erase the history and the people who have been loyal to them over the years 
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. I mean, it looks like something a middle schooler would design for a school project 
. And don't even get me started on the show debut. Jonathan Capehart announcing that they're no longer MSNBC? Please, who cares? It's not like we didn't know this was coming 
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... now its like they're trying to escape their own legacy 
... i mean whats next, gonna change the channel too? 
... theyre just trying to distance themselves from the MSNBC name because apparently thats somehow bad? 
. And Times Square studios? That sounds like a whole lot of excitement! Can't wait to see what changes MS NOW brings 
... I mean, what's next? First, it was Fox News rebranding themselves as "Fox Nation" and now NBC is doing the same thing. It's like they're all switching to a new set of jerseys or something 
. But seriously, I think it's cool that MS NOW is trying to separate itself from MSNBC's more... let's say, "edgy" reputation 
. I mean, who doesn't love a good old-fashioned news network with a patriotic vibe? The red, white, and blue colors are actually pretty nice too 
. But hey, only time will tell if MS NOW can live up to its promise of being pro-journalism and whatnot. Fingers crossed 
!
But seriously, is a new name really going to make a difference in the quality of journalism they produce? And what about all those staff members who've been working under the MSNBC name for years? Are they just going to be left behind in this corporate shuffle?
... and how this whole rebranding thing is going to play out in the long run 
. We're living in a world where everything's moving fast and networks need to adapt just like we do 
. I love how MS NOW is taking journalism super seriously – investing in it is key, right? 
. Versant's move might seem scary, but it's actually an opportunity for NBC to level up and become better