Telly, a US-based startup, has been touting its innovative "free" ad-supported TVs as a game-changer in the consumer electronics market. The company's dual-screen design, which features ads on both screens even when users aren't actively watching, was touted as a major selling point. However, it appears that Telly's "free" promise may be more of a marketing gimmick than a reality.
According to recent reports, only 35,000 of the 500,000 TVs promised for shipment have actually been delivered to customers. Several issues are contributing to this slow rollout, including poor shipping and manufacturing quality control problems with suppliers like Foxconn.
Online complaints from users have highlighted numerous technical difficulties, such as broken devices arriving at customer's doors, along with concerns over data tracking and invasive uses of the TV's integrated camera and mic. Some experts argue that while Telly's ad-based business model may be starting to show its value, it also raises significant questions about user privacy and the long-term sustainability of such models.
Despite these challenges, Telly has reportedly generated $22 million in annualized revenue from advertising, with an average revenue per user (ARPU) of around $52. This compares favorably to other TV companies, but may not be sustainable if issues with quality control and manufacturing are not addressed.
The question remains whether Telly's innovative concept can overcome the inevitable challenges that come with scaling a new product and business model. For now, it seems that Telly is facing an uphill battle in delivering on its promise of free, ad-supported TVs to customers around the world.
According to recent reports, only 35,000 of the 500,000 TVs promised for shipment have actually been delivered to customers. Several issues are contributing to this slow rollout, including poor shipping and manufacturing quality control problems with suppliers like Foxconn.
Online complaints from users have highlighted numerous technical difficulties, such as broken devices arriving at customer's doors, along with concerns over data tracking and invasive uses of the TV's integrated camera and mic. Some experts argue that while Telly's ad-based business model may be starting to show its value, it also raises significant questions about user privacy and the long-term sustainability of such models.
Despite these challenges, Telly has reportedly generated $22 million in annualized revenue from advertising, with an average revenue per user (ARPU) of around $52. This compares favorably to other TV companies, but may not be sustainable if issues with quality control and manufacturing are not addressed.
The question remains whether Telly's innovative concept can overcome the inevitable challenges that come with scaling a new product and business model. For now, it seems that Telly is facing an uphill battle in delivering on its promise of free, ad-supported TVs to customers around the world.