For actress Christina Hendricks, fashion has long been a key part of her creative expression. Her love affair with vintage clothing began in childhood, and this passion has only deepened over the years – inspiring her to collaborate with U.K.-based brand Joanie on a bespoke 12-dress collection.
According to Hendricks, it was Joanie's commitment to using research-driven design approaches and their B Corp certification that really caught her attention. "We were really specific about our patterns... I'm sort of a weirdo, and I keep a back stock of things that maybe don’t fit anymore or that I've always wanted to recreate," she explains.
Hendricks' designs drew on a personal treasure trove of inspiration – from vintage fabrics and old clothing collected over the years. The result was a stunning collection featuring floral prints, flowing silhouettes, and intricate details. One piece, in particular, holds special significance: a breezy yellow wrap dress that reimagines an elementary school favorite.
For Hendricks, fashion has always been about storytelling – whether it's on screen or off. When asked to design for Joanie, she wanted to create clothes that represented her own approach to style, one that often involves curating a character. "Fashion lets you create a character in a way; who do you want to be today? What part of yourself do you want to present to the public tonight?" she muses.
Now, Hendricks' collection is available worldwide – and fans can catch glimpses of her own style influences in pieces like the pink Wallflower dress, with its intricate growing vine motif. The actress's own essentials include a go-to piece from the Joanie collection, as well as insider tips on how to experience Edinburgh's finest hotels and restaurants.
On location filming for "The Buccaneers" in Scotland, Hendricks discovered two hidden gems: Hotel du Vin and The Kitchin – both of which have since become favorites. When not working, she can often be found documenting her own renovation projects at home – a passion project that has earned her an Instagram following.
According to Hendricks, it was Joanie's commitment to using research-driven design approaches and their B Corp certification that really caught her attention. "We were really specific about our patterns... I'm sort of a weirdo, and I keep a back stock of things that maybe don’t fit anymore or that I've always wanted to recreate," she explains.
Hendricks' designs drew on a personal treasure trove of inspiration – from vintage fabrics and old clothing collected over the years. The result was a stunning collection featuring floral prints, flowing silhouettes, and intricate details. One piece, in particular, holds special significance: a breezy yellow wrap dress that reimagines an elementary school favorite.
For Hendricks, fashion has always been about storytelling – whether it's on screen or off. When asked to design for Joanie, she wanted to create clothes that represented her own approach to style, one that often involves curating a character. "Fashion lets you create a character in a way; who do you want to be today? What part of yourself do you want to present to the public tonight?" she muses.
Now, Hendricks' collection is available worldwide – and fans can catch glimpses of her own style influences in pieces like the pink Wallflower dress, with its intricate growing vine motif. The actress's own essentials include a go-to piece from the Joanie collection, as well as insider tips on how to experience Edinburgh's finest hotels and restaurants.
On location filming for "The Buccaneers" in Scotland, Hendricks discovered two hidden gems: Hotel du Vin and The Kitchin – both of which have since become favorites. When not working, she can often be found documenting her own renovation projects at home – a passion project that has earned her an Instagram following.
! i love how fashion is just another form of self-expression for her... like, fashion lets you show the world who you want to be and what part of yourself you wanna share. it's all about confidence and owning your style 
. and can we talk about how amazing it is that she's using her platform to support a brand that cares about sustainability too? 
i'm def checking out joanie's collection ASAP 
like i've been following this actress for ages and shes always had the most iconic style but now im low-key obsessed with these vintage vibes 
her designs r so feminine and whimsical, especially that yellow wrap dress from elementary school 
and omg has anyone else been to hotel du vin in scotland? 
btw, i've been trying to get into renovation projects like christina rn and shes been super inspiring with her diy home decor 
i'm loving this collab between Christina Hendricks and Joanie! its so cool to see someone use their platform to make fashion more sustainable 
they're really pushing the boundaries of design and production, and i think it's gonna inspire a whole new wave of eco-friendly fashion. plus, can we talk about how fabulous her collection is?! 
the breezy yellow wrap dress is giving me major feels 
. What really concerns me is that she's relying on vintage fabrics and old clothing collected over the years... isn't that just a bunch of stuff from grandma's attic or thrift stores? Not exactly sustainable fashion if you ask me 
. And what about all those intricate details and floral prints? Just a lot of unnecessary work, if you ask me 
. Give me a simple, timeless design any day! 
it's all about storytelling for me too, whether it's through acting or shopping - there's something about curating a look that just makes you feel like yourself 
. and she's all about storytelling through fashion, which is kinda like how i feel when i'm browsing through my old thrift store finds 
. anyway, if u haven't checked out the collection yet, u gotta!