'The French people want to save us': help pours in for glassmaker Duralex

The article reports on the French glassware company Duralex's plans to raise €20m through a staff cooperative model, which will be used to modernize the factory and develop new products. The company has seen a 22% increase in turnover since becoming a staff cooperative and aims to break even by 2027. Duralex plans to commission moulds to make "pint" glasses with a measure line for British pubs and bars and the US, which are identified as untapped markets.

The article also highlights the challenges faced by Duralex due to the soaring cost of gas and electricity, which is the company's largest expense. The company has secured 8% interest over seven years from potential investors, but with a maximum investment of €1,000 per person, some people may be disappointed.

The article notes that Duralex's iconic Picardie glasses are considered an ultimate drinking vessel and have been ranked alongside Levi's jeans and the Swiss Army knife as an icon of modern design. The company has also partnered with the Élysée presidential palace shop to sell a set of three Gigogne glasses in red, white, and blue.

Overall, the article suggests that Duralex is taking steps to adapt to changing market conditions and increase sales, while maintaining its commitment to quality and innovation.
 
🤔 I think it's cool that they're trying this staff cooperative model, but €1k max investment is kinda low, right? 🤑 I mean, if you've got the cash, you should be able to invest more, not just a couple hundred bucks. And what's with the pint glass idea? It feels like they're just trying to tap into old-school British pubs or something... shouldn't they be focusing on online sales and trends? 📊 The fact that their glasses are considered iconic is awesome though, I've seen them at some vintage shops and they look so cool! 💡
 
I think this staff cooperative model thingy is actually pretty genius 🤩! The fact that they're breaking even in just a few years of this new setup is insane considering the gas and electricity costs are killing them 💸🔋. I mean, it's like they're trying to outsmart their own expenses or something. And commissioning those pint glasses with measure lines for British pubs and bars? That's like spotting an untapped goldmine! 👀
 
📊 duralex is on the rise with 22% turnover boost 🚀! but lets take a look at those stats...

€20m staff coop funding will go towards modernizing the factory, cool 💻 they're aiming for break even by 2027. that's ambitious! 👏 and who knows, maybe the pint glass revamp will pay off - british pubs & bars are huge markets 🍺🇬🇧. but what about the costs? soaring gas & electricity prices are a major concern ⚡️. i mean, 8% interest is nice, but €1k max investment per person might not be enough 🔴

on the bright side, duralex's picardie glasses are legit icons 🤯 and the partnership with élysée palace shop is fire 💥. they're adapting to market changes & staying committed to quality & innovation 👍
 
🤯 i mean come on 22% increase in turnover since becoming a staff cooperative thats insane i guess what they're saying is that when the whole company is invested in each other's success then everyone wins 💪 but at the same time you can't help but feel bad for those people who arent gonna get to invest €1000 or more its like theyre being left behind by their own friends 😔 anyway i really love the idea of Duralex making pint glasses with a measure line its genius what if every pub and bar has these and its like the standard now 🔥
 
I think it's really cool how Duralex is trying to modernize their factory and develop new products 🤔💡. I mean, have you ever stopped by a British pub or bar and noticed they're not serving pint glasses with measure lines? It's like, a huge untapped market! 💥 And with the company's iconic Picardie glasses being so well-known and loved, it's awesome that they're partnering with the Élysée presidential palace shop to sell some special edition glasses 🎁. I'm also loving the fact that Duralex is taking steps to break even by 2027 – it shows they're committed to sustainability and making a positive impact on their business 🌱💚. But, for real, €1,000 max investment per person? That's like, a pretty steep ask 💸🤷‍♀️. Maybe we'll see some creative fundraising ideas from Duralex supporters? 🎉
 
I think it's awesome that Duralex is trying out this staff cooperative model 🤝. It's great for their employees to have a say in the company's decisions and for them to share in the profits 💸. At the same time, I can understand why some potential investors might be disappointed by the 8% interest rate 😐. It's like they're getting a pretty sweet deal on a glass of wine 🍷. On a more serious note, it's interesting that Duralex is targeting British pubs and bars in the US as untapped markets 🌎. They must have done their research to identify those areas as opportunities for growth 🔍. I just hope they can make good on their goal of breaking even by 2027 💪.
 
I think it's pretty cool how Duralex is trying to modernize their factory and develop new products through a staff cooperative model 🤝 It makes sense why they'd want to raise €20m - the turnover has already seen a significant boost! They're targeting those untapped markets in the UK and US, which could be a game-changer for them.

It's interesting that they're making "pint" glasses with measure lines, though. I'm not sure if it's something that would fly well globally 🤔 But hey, at least they're trying to innovate! And, of course, who doesn't love an iconic brand like Duralex? Their Picardie glasses are seriously a design icon - it's no surprise they've partnered with the Élysée palace shop. Fingers crossed they can hit that break-even goal by 2027 💸
 
🤔 so i'm reading about duralex trying to raise €20m to modernize their factory and make some new glasses... pint glasses with measure lines? idk if that's gonna be a hit or not 🤷‍♂️, but on the bright side, they're making some iconic Picardie glasses which are kinda like the ultimate drinking vessel 💦. and did you see they partnered with the élysée palace shop? 😍 that's pretty cool.

anyway, i'm worried about their plans to raise funds at 8% interest... seems kinda steep 🤑. and have you seen the market conditions lately? soaring gas and electricity costs are no joke 💸. but i guess that's why they're trying to modernize their factory and make some new products... breaking even by 2027 is pretty ambitious 📈.

i just hope they keep their commitment to quality and innovation 💡, 'cause if they do, maybe they'll be able to tap into those untapped markets they mentioned 👀. British pubs, US bars... who knows? 🤔
 
I'm so excited about Duralex's plan to raise funds through a staff cooperative model 💸👥! It's amazing how they've seen a 22% increase in turnover since becoming a co-op 🤩. I love that they're investing in modernizing the factory and developing new products - it's great to see a company like Duralex staying relevant and adapting to changing market conditions 📈.

I'm also curious about their plans for commissioning moulds to make pint glasses with a measure line, targeting British pubs and bars and the US as untapped markets 🍺🇬🇧. It's crazy that these glasses are considered an ultimate drinking vessel and have been ranked alongside iconic brands like Levi's jeans and the Swiss Army knife 😎.

It's interesting to see Duralex partnering with the Élysée presidential palace shop, too - it shows they're committed to quality and innovation 💼👑. I'm rooting for them to break even by 2027 and continue to thrive in a competitive market 💪!
 
Dunno why companies gotta get all fancy with cooperative models 🤔. They already do a good job making nice glasses, can't they just leave it at that? 💡 But I guess it's cool they wanna keep innovatin' and modernizin' their factory. That pint glass thing sounds like a solid plan, especially if they can tap into those untapped markets 🌍.

But yeh, the gas and electricity prices are killin' 'em 🤯. It's crazy how much that costs 'em. I feel for Duralex, I really do 🤝. Securin' that 8% interest is a good move, tho 💸. Just hope they can find some investors who won't be too miffed about the €1k limit 😐.

The fact that their Picardie glasses are considered an icon of modern design is just wild 🎉. I mean, who would've thought glassware could be so cool? And partnerin' with the Élysée palace shop is a nice touch 👍. Maybe they'll even get some royal recognition 😂. Fingers crossed for Duralex, I guess 💕
 
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