The article reports on the French glassware company Duralex's plans to raise €20m through a staff cooperative model, which will be used to modernize the factory and develop new products. The company has seen a 22% increase in turnover since becoming a staff cooperative and aims to break even by 2027. Duralex plans to commission moulds to make "pint" glasses with a measure line for British pubs and bars and the US, which are identified as untapped markets.
The article also highlights the challenges faced by Duralex due to the soaring cost of gas and electricity, which is the company's largest expense. The company has secured 8% interest over seven years from potential investors, but with a maximum investment of €1,000 per person, some people may be disappointed.
The article notes that Duralex's iconic Picardie glasses are considered an ultimate drinking vessel and have been ranked alongside Levi's jeans and the Swiss Army knife as an icon of modern design. The company has also partnered with the Élysée presidential palace shop to sell a set of three Gigogne glasses in red, white, and blue.
Overall, the article suggests that Duralex is taking steps to adapt to changing market conditions and increase sales, while maintaining its commitment to quality and innovation.
The article also highlights the challenges faced by Duralex due to the soaring cost of gas and electricity, which is the company's largest expense. The company has secured 8% interest over seven years from potential investors, but with a maximum investment of €1,000 per person, some people may be disappointed.
The article notes that Duralex's iconic Picardie glasses are considered an ultimate drinking vessel and have been ranked alongside Levi's jeans and the Swiss Army knife as an icon of modern design. The company has also partnered with the Élysée presidential palace shop to sell a set of three Gigogne glasses in red, white, and blue.
Overall, the article suggests that Duralex is taking steps to adapt to changing market conditions and increase sales, while maintaining its commitment to quality and innovation.