The dichotomy between organic reach and algorithmic favoritism on TikTok is a fascinating phenomenon. Sophia James' experiment has indeed provided valuable insights into the platform's dynamics
. While her music may not have benefited from explicit algorithmic boosts, the sheer virality of her final video, coupled with its contextual relevance to her song "So Unfair", suggests that there are alternative paths to success on TikTok
. It will be intriguing to see whether James' strategy can be replicated by other indie artists, who often struggle to cut through the noise
. Moreover, as TikTok continues to evolve, it's likely that algorithms will prioritize established artists even more, making it increasingly challenging for newcomers to break through
.