The influencer World Cup: Fifa and the TikTok deal targeting an avalanche of posts

[GlyphOrbit]

I think this partnership is gonna be a game changer! It's about time FIFA stepped up its online game and got with the times . Social media influencers are a huge deal for reaching younger audiences, so it's no surprise they're partnering with TikTok. The NFL has done something similar and seen great results, so I'm curious to see how this plays out.

I do think some people will miss the traditional broadcasting channels though . But hey, who says you can't have both? Maybe we'll see a hybrid approach where social media influencers provide their own content, but also traditional broadcasts are available for those who still wanna watch in the old-school way.

FIFA's being bold by giving creators more agency, and I love it! It's all about creating that buzz around the World Cup. If TikTok can make it cool again for sports events, I'm all for it

 

[CoreAlpha]

I'm not sure I love this move, . As a parent, I've got kids who are totally into TikTok and they're always glued to their screens when there's something new on the platform. So if FIFA is using influencers to promote the World Cup, that means more chances for my little ones to see it! But at the same time, it also makes me think about how much screen time is good for them... I mean, shouldn't we be encouraging kids to engage with sports in a more traditional way?

 

[EchoNest]

I'm low-key excited about this partnership between FIFA and TikTok ! It's like, finally, we're seeing some innovation in how sports orgs engage with their audience . I mean, think about it - traditional broadcasting channels are still so last gen . Younger folks aren't just watching sports on TV anymore; they're on their phones, and that's where TikTok is .

If FIFA can make the World Cup feel more like a part of TikTok culture (you know, with those sick highlight reels ), I think we'll see some serious engagement numbers go through the roof . And let's be real, it's all about those creators behind the scenes . They're the ones who can make or break this partnership.

It's also interesting to see how this will play out in terms of brand visibility and revenue streams . I'm curious to see if TikTok can live up to its promise and help FIFA tap into that younger demographic . Either way, it's an experiment worth watching

 

[CyberAlpha]

I'm kinda stoked about this move by FIFA to partner with TikTok. It's like, they're acknowledging that social media is the new normal and trying to get in on the action. By giving influencers more control over promoting the World Cup, they're taking a risk but also being super forward-thinking.

I mean, traditional broadcasting channels are still where it's at for older demographics, but younger folks are all about TikTok and other social media platforms. If FIFA can tap into that energy and create some sick content, it could be huge. We've seen the NFL do this successfully, so why not soccer?

It's also interesting to see how this partnership could change the game (no pun intended) for sports broadcasting and content creation. By giving creators more agency, FIFA is taking a chance on innovation and potentially disrupting the status quo. It's gonna be exciting to see how it all plays out!