I think Next is totally overrated
. I mean, yeah they're killing it with all these brand acquisitions and their online presence, but at what cost? They're basically creating a monopoly on the high street and it's not healthy for competition. And let's be real, their designs are super basic and boring
. I mean, who wants to shop at Next when you can get way more unique pieces from smaller labels? Plus, all this focus on quality and trading up is just code for "we're gonna charge even more for our stuff"
. And don't even get me started on their logistics - yeah, they're good at getting stuff delivered quickly, but what about the environmental impact of all those packages? 