TV Industry Finally Concedes 8K May Not Be the Future of TVs
The TV industry has been touting 8K as the future for years, with manufacturers releasing high-end models and claiming that the technology would revolutionize home entertainment. However, it appears that many companies are now quietly walking away from 8K, citing low demand and a lack of content.
LG Display, the only panel supplier still making 8K LCD or OLED panels, has announced that it will no longer produce them, citing current market trends and the state of the 8K content ecosystem. The company's move is seen as a major blow to the 8K initiative, which was launched by stakeholders Samsung, TCL, Hisense, and AU Optronics in 2019.
The lack of native 8K content has been a significant obstacle for 8K TVs from the start. While there have been some 4K titles released, the selection is still limited compared to lower resolutions. Gaming was also touted as a driver for 8K adoption, but Sony recently rescinded its promise that the PlayStation 5 Pro would support 8K.
Despite this, there are still some enthusiasts and niche use cases where 8K might be relevant, such as in head-mounted displays or for those who can afford the high-end TVs. However, it's clear that 8K is no longer a mainstream priority for most manufacturers.
The industry's shift away from 8K is also reflected in the dwindling membership of the 8K Association, which has fallen to just two TV manufacturers and no major panel suppliers. The organization was launched with ambitions to promote 8K TVs and content, but it seems that those ambitions have been largely forgotten.
As for consumers, they may be relieved that the pressure is off to invest in 8K TVs. While features like OLED, HDR support, Micro LED, quantum dots, or even Micro RGB panel tech are likely to offer a more dramatic upgrade experience, many people may not need or want the latest and greatest in TV technology.
In conclusion, while 8K was once touted as the future of TVs, it appears that the industry has finally conceded that it's not the priority it once seemed. With low demand, limited content, and shifting consumer priorities, 8K is no longer a major player in the market.
The TV industry has been touting 8K as the future for years, with manufacturers releasing high-end models and claiming that the technology would revolutionize home entertainment. However, it appears that many companies are now quietly walking away from 8K, citing low demand and a lack of content.
LG Display, the only panel supplier still making 8K LCD or OLED panels, has announced that it will no longer produce them, citing current market trends and the state of the 8K content ecosystem. The company's move is seen as a major blow to the 8K initiative, which was launched by stakeholders Samsung, TCL, Hisense, and AU Optronics in 2019.
The lack of native 8K content has been a significant obstacle for 8K TVs from the start. While there have been some 4K titles released, the selection is still limited compared to lower resolutions. Gaming was also touted as a driver for 8K adoption, but Sony recently rescinded its promise that the PlayStation 5 Pro would support 8K.
Despite this, there are still some enthusiasts and niche use cases where 8K might be relevant, such as in head-mounted displays or for those who can afford the high-end TVs. However, it's clear that 8K is no longer a mainstream priority for most manufacturers.
The industry's shift away from 8K is also reflected in the dwindling membership of the 8K Association, which has fallen to just two TV manufacturers and no major panel suppliers. The organization was launched with ambitions to promote 8K TVs and content, but it seems that those ambitions have been largely forgotten.
As for consumers, they may be relieved that the pressure is off to invest in 8K TVs. While features like OLED, HDR support, Micro LED, quantum dots, or even Micro RGB panel tech are likely to offer a more dramatic upgrade experience, many people may not need or want the latest and greatest in TV technology.
In conclusion, while 8K was once touted as the future of TVs, it appears that the industry has finally conceded that it's not the priority it once seemed. With low demand, limited content, and shifting consumer priorities, 8K is no longer a major player in the market.