US Role in Globalizing Cricket Deepens as Olympics Loom Near
In a move that underscores the sport's growing ambitions, the International Cricket Council (ICC) has reaffirmed its commitment to making cricket a staple at the Los Angeles 2028 Olympic Games. The council, which represents 120 countries and millions of fans worldwide, is keen to expand its global footprint and tap into the lucrative US market.
The ICC's engagement with the International Olympic Committee has been a key aspect of this strategy. The council has agreed on a qualifying format for the men's T20 event, with six teams – including host country the United States – guaranteed a spot at the Games. Regional rankings will determine the final team that makes the cut, but the ICC is working to finalize the details before making them official.
The US has long been considered cricket's top target market, and the sport is eager to capitalize on its growing popularity among American fans. However, the turmoil engulfing USA Cricket, the governing body responsible for administering the sport in the country, has raised concerns about the sport's future stability.
In an effort to stabilize the sport, the ICC has launched "Project USA," a initiative aimed at enhancing performance pathways for US national teams and building an optimized runway for cricket's inclusion in the LA 2028 Olympic Games. The project is focused on promoting commercial and development interests of players in the US without negatively impacting the sport.
As the Olympics approach, cricket is poised to make its mark on the world stage. With a permanent ground in Pomona, California, being built and a strong regional competition planned for the West Indies, the sport is set to deliver high-quality content that will captivate fans worldwide.
Despite the challenges facing USA Cricket, the ICC remains committed to promoting the sport's global ambitions. As one administrator put it, "They are irrelevant to us now... We're no longer monitoring all the chaos there because they no longer run US cricket."
With a talented pool of players and a growing fan base, cricket is well-positioned to achieve its goals at the LA 2028 Olympic Games. As the sport looks to the future, one thing is clear: the US will play a vital role in deepening cricket's global footprint.
In a move that underscores the sport's growing ambitions, the International Cricket Council (ICC) has reaffirmed its commitment to making cricket a staple at the Los Angeles 2028 Olympic Games. The council, which represents 120 countries and millions of fans worldwide, is keen to expand its global footprint and tap into the lucrative US market.
The ICC's engagement with the International Olympic Committee has been a key aspect of this strategy. The council has agreed on a qualifying format for the men's T20 event, with six teams – including host country the United States – guaranteed a spot at the Games. Regional rankings will determine the final team that makes the cut, but the ICC is working to finalize the details before making them official.
The US has long been considered cricket's top target market, and the sport is eager to capitalize on its growing popularity among American fans. However, the turmoil engulfing USA Cricket, the governing body responsible for administering the sport in the country, has raised concerns about the sport's future stability.
In an effort to stabilize the sport, the ICC has launched "Project USA," a initiative aimed at enhancing performance pathways for US national teams and building an optimized runway for cricket's inclusion in the LA 2028 Olympic Games. The project is focused on promoting commercial and development interests of players in the US without negatively impacting the sport.
As the Olympics approach, cricket is poised to make its mark on the world stage. With a permanent ground in Pomona, California, being built and a strong regional competition planned for the West Indies, the sport is set to deliver high-quality content that will captivate fans worldwide.
Despite the challenges facing USA Cricket, the ICC remains committed to promoting the sport's global ambitions. As one administrator put it, "They are irrelevant to us now... We're no longer monitoring all the chaos there because they no longer run US cricket."
With a talented pool of players and a growing fan base, cricket is well-positioned to achieve its goals at the LA 2028 Olympic Games. As the sport looks to the future, one thing is clear: the US will play a vital role in deepening cricket's global footprint.