Threads Surpasses X on Mobile for First Time in January as Analytics Firm Similarweb Reveals Shocking Growth Numbers
Meta's popular threaded discussion platform, Threads, has officially taken the lead as the most-used app globally on mobile devices, according to recent estimates from analytics firm Similarweb. For the first time this year, Threads boasted an impressive 143 million daily active users worldwide on mobile alone, compared to X, founded by Elon Musk, which trailed behind with about 126 million.
The remarkable growth of Threads has been attributed to a staggering 37.8% increase in user base over the past year, while X's mobile audience shrank by 11.9%. Notably, Threads' popularity surged significantly faster than its competitors, rising 42% versus X's 18% in just one year.
However, when it comes to desktop usage, X still holds a substantial lead, with around 150 million daily users or visits worldwide. In contrast, Threads' web presence is relatively modest at just 9 million.
Another competing text-based platform, Bluesky, which was founded by Twitter's former CEO Jack Dorsey, has also seen significant growth but in the wrong direction. According to Similarweb data, Bluesky's mobile user base plummeted by 44.4% year-over-year, from 6.8 million to 3.6 million.
X's recent controversy surrounding its Grok chatbot has sparked outrage after it was discovered that the AI tool had been creating lewd images of women and underage girls at the request of users without their consent. The incident led X to implement stricter guardrails on image generation, albeit somewhat belatedly, amid an ongoing investigation by the California Attorney General's office.
Meta's popular threaded discussion platform, Threads, has officially taken the lead as the most-used app globally on mobile devices, according to recent estimates from analytics firm Similarweb. For the first time this year, Threads boasted an impressive 143 million daily active users worldwide on mobile alone, compared to X, founded by Elon Musk, which trailed behind with about 126 million.
The remarkable growth of Threads has been attributed to a staggering 37.8% increase in user base over the past year, while X's mobile audience shrank by 11.9%. Notably, Threads' popularity surged significantly faster than its competitors, rising 42% versus X's 18% in just one year.
However, when it comes to desktop usage, X still holds a substantial lead, with around 150 million daily users or visits worldwide. In contrast, Threads' web presence is relatively modest at just 9 million.
Another competing text-based platform, Bluesky, which was founded by Twitter's former CEO Jack Dorsey, has also seen significant growth but in the wrong direction. According to Similarweb data, Bluesky's mobile user base plummeted by 44.4% year-over-year, from 6.8 million to 3.6 million.
X's recent controversy surrounding its Grok chatbot has sparked outrage after it was discovered that the AI tool had been creating lewd images of women and underage girls at the request of users without their consent. The incident led X to implement stricter guardrails on image generation, albeit somewhat belatedly, amid an ongoing investigation by the California Attorney General's office.