TikTok's Latest Privacy Overhaul Sparks Concerns Over User Data Collection.
In a move that has sent shockwaves through the social media community, TikTok has announced significant changes to its privacy policy. As part of its transition to new ownership by US-based investors, including Oracle, the app now collects even more detailed information about its users. This includes precise location data, which is no longer limited to approximate or GPS-derived locations.
Under the new policy, if a user gives TikTok permission to use their phone's location services, the app may collect granular information about their exact whereabouts. While other social media apps like Instagram and X also track precise location data, this change marks a significant shift in TikTok's approach to user data collection.
Moreover, users who opt-in to AI interactions with TikTok's AI tools now explicitly agree that their metadata, including prompts and responses generated by the tool, will be automatically logged. This change has sparked concerns among users about the platform's handling of sensitive user data.
Another significant overhaul is the expansion of TikTok's ads network. The new policy allows advertisers to share information about users' actions outside of the app, such as their activities on other websites and apps or in stores. Additionally, partners will provide TikTok with mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which will be used to help match users across platforms.
These changes have raised concerns among users and experts about the potential misuse of user data by TikTok. As the platform continues to evolve under new ownership, it remains to be seen how these updates will impact user trust and experience.
In a move that has sent shockwaves through the social media community, TikTok has announced significant changes to its privacy policy. As part of its transition to new ownership by US-based investors, including Oracle, the app now collects even more detailed information about its users. This includes precise location data, which is no longer limited to approximate or GPS-derived locations.
Under the new policy, if a user gives TikTok permission to use their phone's location services, the app may collect granular information about their exact whereabouts. While other social media apps like Instagram and X also track precise location data, this change marks a significant shift in TikTok's approach to user data collection.
Moreover, users who opt-in to AI interactions with TikTok's AI tools now explicitly agree that their metadata, including prompts and responses generated by the tool, will be automatically logged. This change has sparked concerns among users about the platform's handling of sensitive user data.
Another significant overhaul is the expansion of TikTok's ads network. The new policy allows advertisers to share information about users' actions outside of the app, such as their activities on other websites and apps or in stores. Additionally, partners will provide TikTok with mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which will be used to help match users across platforms.
These changes have raised concerns among users and experts about the potential misuse of user data by TikTok. As the platform continues to evolve under new ownership, it remains to be seen how these updates will impact user trust and experience.