TikTok's Latest Privacy Policy Shift Raises Concerns Over User Data
The social media platform has made significant changes to its privacy policy, citing a shift in ownership from Chinese control to a new American-majority corporate entity. As part of this transition, TikTok now collects more detailed information about its users, including precise location data.
Previously, the app did not collect the precise, GPS-derived location data of US users. However, under the new policy, if you grant TikTok permission to use your phone's location services, the app may now collect granular information about your exact whereabouts. This change is part of a broader trend among social media platforms, with other apps like Instagram and X also collecting precise location data.
The updated policy also includes new provisions on AI interactions. Users' interactions with TikTok's AI tools will be explicitly tracked and collected by the platform, including prompts and responses generated by these tools. Metadata attached to user interactions with AI tools may also be automatically logged.
Furthermore, TikTok has expanded its advertising network, allowing it to further leverage user data to serve more relevant ads both within and outside of the app. The new policy also explicitly mentions publishers as partners that provide new data to the platform.
The changes are part of a larger shift in how social media platforms collect and use user data. As users become increasingly aware of these practices, there is growing concern over data protection and the impact on online privacy.
The social media platform has made significant changes to its privacy policy, citing a shift in ownership from Chinese control to a new American-majority corporate entity. As part of this transition, TikTok now collects more detailed information about its users, including precise location data.
Previously, the app did not collect the precise, GPS-derived location data of US users. However, under the new policy, if you grant TikTok permission to use your phone's location services, the app may now collect granular information about your exact whereabouts. This change is part of a broader trend among social media platforms, with other apps like Instagram and X also collecting precise location data.
The updated policy also includes new provisions on AI interactions. Users' interactions with TikTok's AI tools will be explicitly tracked and collected by the platform, including prompts and responses generated by these tools. Metadata attached to user interactions with AI tools may also be automatically logged.
Furthermore, TikTok has expanded its advertising network, allowing it to further leverage user data to serve more relevant ads both within and outside of the app. The new policy also explicitly mentions publishers as partners that provide new data to the platform.
The changes are part of a larger shift in how social media platforms collect and use user data. As users become increasingly aware of these practices, there is growing concern over data protection and the impact on online privacy.