Warriors' Curry Reveals Why He's Splitting with Under Armour: A New Chapter for the 'Curry Brand'
In a move that shook the basketball shoe world, Golden State Warriors point guard Stephen Curry announced his departure from 13-year-old partnership Under Armour. The 49-point scorers' separation comes as part of Curry's efforts to launch an independent entity known as the 'Curry Brand', which is set to take shape in 2026.
In a post-game interview following a record-breaking performance, Curry shed light on his decision, stating that he has "new beginnings" and is excited about the future. The 13-year-old partnership was deemed necessary for both parties, with Curry alluding to the changing landscape of the sneaker industry over time.
When asked why he wore Nike's Mambacita Kobe 6's during pregame warmups, Curry revealed that it represented his respect for Kobe Bryant, a brand he often speaks about. However, he made it clear that wearing Nikes was merely a "fun" experiment and not an indication of any future plans.
Curry expressed gratitude for the opportunities Under Armour provided him, stating that he loves his own shoes and designed them to showcase his personal style. He remains open to exploring new partnerships and has dubbed the impending launch of 'Curry Brand' as an exciting opportunity.
With the Curry Brand set to become a standalone entity, fans can expect to see significant changes in the coming years. As Curry moves forward with this new chapter, one thing is certain: he will continue to be true to his values of creating something meaningful and impactful through his brand.
In a move that shook the basketball shoe world, Golden State Warriors point guard Stephen Curry announced his departure from 13-year-old partnership Under Armour. The 49-point scorers' separation comes as part of Curry's efforts to launch an independent entity known as the 'Curry Brand', which is set to take shape in 2026.
In a post-game interview following a record-breaking performance, Curry shed light on his decision, stating that he has "new beginnings" and is excited about the future. The 13-year-old partnership was deemed necessary for both parties, with Curry alluding to the changing landscape of the sneaker industry over time.
When asked why he wore Nike's Mambacita Kobe 6's during pregame warmups, Curry revealed that it represented his respect for Kobe Bryant, a brand he often speaks about. However, he made it clear that wearing Nikes was merely a "fun" experiment and not an indication of any future plans.
Curry expressed gratitude for the opportunities Under Armour provided him, stating that he loves his own shoes and designed them to showcase his personal style. He remains open to exploring new partnerships and has dubbed the impending launch of 'Curry Brand' as an exciting opportunity.
With the Curry Brand set to become a standalone entity, fans can expect to see significant changes in the coming years. As Curry moves forward with this new chapter, one thing is certain: he will continue to be true to his values of creating something meaningful and impactful through his brand.
and startin his own shoe game 
it's kinda cool that he's takin control of his own brand & designin shoes that are all about him 
personally i think nikes are fire tho lol but for real though, curry's a genius entrepreneur move 
now the world can expect to see more of him and less of under armour 
2026 can't come soon enough 
like, it's awesome that he's taking control of his own brand and making it more independent. I mean, can you blame him after being with Under Armour for 13 years? it's time for a change and I love how he's keeping the 'Curry Brand' vibe all about personal style 
. Plus, I'm so down for some new Curry shoes! 
I'm curious to see what kind of collabs he'll do next and how his fans will react. It's gonna be a wild ride, but I'm here for it 
. The fact that he's being true to himself and his values is so inspiring. Can't wait to see what the future holds for Curry Brand! 
. i'm not surprised tho, the sneaker game has changed so much in 13 years. i think steph is making the right move tho, creating his own brand is gonna be huge 
. also, who wouldn't want to see more curry shoes? 
! i'm low-key excited for the curry brand to launch in 2026, can't wait to see what steph has in store 
.
like what's next? is he gonna sign with nike or stay independent for a sec? i remember when curry first partnered with under armour, it was all about the shoes but now its more than that its a movement 
The sneaker game is always changing, so it makes sense for him to take control of his own brand. I love how he expressed gratitude for the opportunities he got with UA, but at the same time wants to showcase his personal style and create something all his own 
The fact that he's keeping it real about not being tied down to one specific shoe brand is also a major win in my book 
I guess they just wanted to make room for the Curry Brand to shine on its own 
. I'm hyped though, can't wait to see what's in store for 'Curry Brand'! It'll be interesting to see how Steph balances his own shoe game with the new brand. I mean, we all know he designs shoes that're straight fire 
it's about time we saw him take control of his own brand. I'm hyped for the Curry Brand to come out, it'll be interesting to see how he incorporates his own personal style into the design and marketing 
. He seemed genuinely excited about this new chapter in his life, which is awesome 
. On a side note, I love that he's keeping Kobe's memory alive by wearing those Mambacita Kobes during warmups 
. Bring on 2026!
! Stephen Curry leaving Under Armour is a BIG DEAL!!! 
I've been a huge fan of the 'Curry Brand' shoes since they dropped, and now that it's going solo, I can already imagine how fire 
! He's always been a unique snowflake in the sneaker world, so it makes sense that he'd want to break free from a partnership and create his own brand. The 'Curry Brand' thing has me stoked for what's to come - we're talkin' new designs, new collabs... who knows, maybe even some limited-edition kicks 
. He's all about that personal touch, which is what makes him so lovable. Plus, it's dope that he's still gonna be true to himself and his values - that's what it's all about, right? 
. plus, it sounds like curry is keepin it real about respectin kobe bryant, thats some cool stuff 
. personally, i think its awesome that he's gonna be launchin his own brand in 2026, cant wait to see what kinda moves he makes 
... just a shoe and no fancy branding, you know? Now it's all about building a whole empire around your name and whatnot. I mean, I get it, Steph Curry is a superstar and he deserves to make some cash 
. But still, Under Armour was a great partner for him all these years, and now he's just gonna leave them high and dry? 
. Just don't expect me to trade in my Air Jordans for any Curry shoes anytime soon 
. And, tbh, I'm kinda glad Nike is getting some more shoe love 
what's next? curry gonna make his own shoe line and leave everyone else eating sauce 
anyway, it's cool that he's starting his own thing, can't wait to see what he comes up with, hopefully more than just some fancy kicks 
. personally, i think nike has always been his style, but hey, who doesn't love the curry under armour collabs too?