White Sox Sign Multi-Year Deal with CME Group for First Jersey Patch, Boosting Revenue Streams.
The Chicago White Sox have become the latest major league team to join a growing list of franchises sporting jersey sponsors, as they announced a multi-year agreement with CME Group, a prominent Chicago-based financial institution. The partnership is set to generate significant revenue for the organization, with estimates suggesting a substantial annual increase in sponsorship income.
According to White Sox Chief Revenue and Marketing Officer Brooks Boyer, the team's decision to partner with CME Group was driven by a desire to align their brand with a similarly values-driven organization. "A bold partnership with CME Group โ a Chicago-born company with a global footprint โ was a perfect fit," Boyer said. "Our organizations share a mentality that is built on ambition, pride and a strong work ethic, and this jersey patch is more than branding; it reinforces the power of Chicago, both here at home and around the world."
The agreement will see CME Group's logo featured prominently on the White Sox's jerseys for all spring training and regular-season games, with signage also being installed behind home plate at Rate Field. The deal marks a significant shift in revenue streams for the team, as it becomes one of 25 major league franchises to sign a jersey sponsorship agreement.
The terms of the agreement have not been disclosed, but estimates suggest that CME Group will be paying a substantial annual fee to the White Sox. According to industry reports, the average revenue generated by jersey sponsorships across major league baseball is around $8 million per year.
The partnership is set to debut when the White Sox take to the field for Cactus League play on February 20th.
The Chicago White Sox have become the latest major league team to join a growing list of franchises sporting jersey sponsors, as they announced a multi-year agreement with CME Group, a prominent Chicago-based financial institution. The partnership is set to generate significant revenue for the organization, with estimates suggesting a substantial annual increase in sponsorship income.
According to White Sox Chief Revenue and Marketing Officer Brooks Boyer, the team's decision to partner with CME Group was driven by a desire to align their brand with a similarly values-driven organization. "A bold partnership with CME Group โ a Chicago-born company with a global footprint โ was a perfect fit," Boyer said. "Our organizations share a mentality that is built on ambition, pride and a strong work ethic, and this jersey patch is more than branding; it reinforces the power of Chicago, both here at home and around the world."
The agreement will see CME Group's logo featured prominently on the White Sox's jerseys for all spring training and regular-season games, with signage also being installed behind home plate at Rate Field. The deal marks a significant shift in revenue streams for the team, as it becomes one of 25 major league franchises to sign a jersey sponsorship agreement.
The terms of the agreement have not been disclosed, but estimates suggest that CME Group will be paying a substantial annual fee to the White Sox. According to industry reports, the average revenue generated by jersey sponsorships across major league baseball is around $8 million per year.
The partnership is set to debut when the White Sox take to the field for Cactus League play on February 20th.