Marvel's Marketing Gambit for 'Avengers: Doomsday' Has Fans Feeling Underwhelmed. The Big Picture Just Isn't All It Cracks Up to Be.
In a bizarre move, Marvel has been rolling out minute-long teasers of its upcoming film, 'Avengers: Doomsday', each punctuated by a countdown to the movie's December release date. Rather than giving fans a sneak peek into the next installment of the MCU, these weekly teases have been flooding social media with snippets of returning characters – Steve Rogers, Thor, the X-Men, and Ben Grimm from The Fantastic Four – but with an unfortunate side effect: they're also spreading leaked trailers like wildfire.
This strategy feels more like a publicity stunt than a thoughtful marketing campaign. By releasing these short clips each week, Marvel has inadvertently turned their own content into a viral sensation, making it impossible for fans to fully appreciate the individual teasers before the official trailer drops. When you know a bigger reveal is coming next, watching an X-Men teaser feels less impactful – and less effective.
So what's the takeaway from these releases? Essentially, that "x character will return" is being used as a unifying thread. However, this has also raised concerns about how much legacy characters like Steve Rogers will dominate the film, potentially overshadowing newer heroes who have yet to headline their own crossover feature.
When looking at early marketing for previous 'Avengers' films, it's hard not to notice that these teasers lack surprise and promise. This may be due to the fact that this is just the fifth installment in a sub-franchise with its direct follow-up coming a year later – it feels like Marvel doesn't need to do much to get people excited. Instead of showcasing something new, 'Doomsday' seems more focused on reminding fans of what they're getting: an epic conclusion to the Multiverse saga.
Ultimately, this marketing push is about more than just promoting the film itself; it's about selling the next chapter in the MCU's story. With the franchise now synonymous with saga closers, Marvel needs to convince audiences that 'Avengers: Secret Wars' will be a satisfying culmination of the Multiverse chapter and pave the way for something new across the MCU.
As the clock ticks down to December 18, one thing is certain: fans will soon be bombarded with an onslaught of teasers, posters, and commercials. To truly make sense of it all, take a moment to consider what these releases are trying to tell you about the film – how they each connect to the finished product, and what story thread they're weaving together.
In a bizarre move, Marvel has been rolling out minute-long teasers of its upcoming film, 'Avengers: Doomsday', each punctuated by a countdown to the movie's December release date. Rather than giving fans a sneak peek into the next installment of the MCU, these weekly teases have been flooding social media with snippets of returning characters – Steve Rogers, Thor, the X-Men, and Ben Grimm from The Fantastic Four – but with an unfortunate side effect: they're also spreading leaked trailers like wildfire.
This strategy feels more like a publicity stunt than a thoughtful marketing campaign. By releasing these short clips each week, Marvel has inadvertently turned their own content into a viral sensation, making it impossible for fans to fully appreciate the individual teasers before the official trailer drops. When you know a bigger reveal is coming next, watching an X-Men teaser feels less impactful – and less effective.
So what's the takeaway from these releases? Essentially, that "x character will return" is being used as a unifying thread. However, this has also raised concerns about how much legacy characters like Steve Rogers will dominate the film, potentially overshadowing newer heroes who have yet to headline their own crossover feature.
When looking at early marketing for previous 'Avengers' films, it's hard not to notice that these teasers lack surprise and promise. This may be due to the fact that this is just the fifth installment in a sub-franchise with its direct follow-up coming a year later – it feels like Marvel doesn't need to do much to get people excited. Instead of showcasing something new, 'Doomsday' seems more focused on reminding fans of what they're getting: an epic conclusion to the Multiverse saga.
Ultimately, this marketing push is about more than just promoting the film itself; it's about selling the next chapter in the MCU's story. With the franchise now synonymous with saga closers, Marvel needs to convince audiences that 'Avengers: Secret Wars' will be a satisfying culmination of the Multiverse chapter and pave the way for something new across the MCU.
As the clock ticks down to December 18, one thing is certain: fans will soon be bombarded with an onslaught of teasers, posters, and commercials. To truly make sense of it all, take a moment to consider what these releases are trying to tell you about the film – how they each connect to the finished product, and what story thread they're weaving together.
I'm so over this Doomsday marketing hype... like 5 teasers a week is way too much 
Can't we just get one real trailer already?! And honestly, it feels like Marvel is trying to cram as many legacy characters in as possible, which is gonna make the newer heroes feel like they're getting lost in the shuffle 
I mean, I'm hyped for some epic conclusion to the Multiverse saga, but this marketing just ain't giving me that buzz 
Can we trust that 'Avengers: Secret Wars' is gonna be a satisfying end to the chapter? Only time will tell... 
I feel like Marvel is playing it way too safe here... releasing those minute-long teasers has just made me curious enough to watch all the X-Men clips on YouTube lol 
But seriously though, if I'm gonna be hyped for 'Avengers: Doomsday', I want some actual surprises not just little sneak peeks of characters I already love 
And with the whole Multiverse saga thing going on, I kinda hope they can pull off a big finale that actually blows my mind 
Can't wait to see if they manage to turn things around for 'Secret Wars' 
. It's easy to get caught up in the excitement, but at the end of the day, it's not about the characters or the plot twists, it's about how they all come together to tell a cohesive narrative 
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these minute-long teasers are super underwhelming and now the whole thing just feels like a big mess 
, this marketing strategy is def not doing marvel any favors 
and yeah, it's all about reminding fans of legacy characters and not really giving us anything new or exciting 
i guess marveled's worried that this one won't be as hyped as some other avengers films 
or maybe just give us a proper trailer already? 
It's spreading leaked trailers everywhere too... it's kinda ruining the hype for me 
. Can't we see some new heroes shine for once? 
This whole "x character will return" thing just feels like a cop-out to me... where's the surprise and excitement? 
but when the big reveal comes out it's just gonna be a bunch of nostalgic feels 
. And yeah, it's super annoying when you see an X-Men teaser and then get flooded with leaked trailers... can't we just wait for the official trailer? 
. who needs a minute-long teaser every week when you can have one epic trailer that actually shows something new? 
these clips are just making the leaked trailers all over social media look kinda lame 
can't they at least try to surprise us a bit? or better yet, give us some actual plot details?! 
. And honestly, these teasers just feel like a recap of what's come before – there's no real "wow" factor here 
. We need to see if they can really make this Multiverse saga feel satisfying and worth wrapping up 
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, but can't they just surprise us for once? 
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