I'm not sure about this merchandising spree 
... I mean, I love me some Wicked too, don't get me wrong! But is it really worth diluting the magic of the movie with all those random partnerships? Like, I know American Girl Dolls are popular and all, but what's up with Lexus? 
It feels like Universal's trying to make merchandising a whole new genre in itself. And will fans really shell out that much cash for a pair of Emma Stone or Elphaba-themed boots? 
I guess only time'll tell if this gamble pays off... fingers crossed it does, though! 
... I mean, I love me some Wicked too, don't get me wrong! But is it really worth diluting the magic of the movie with all those random partnerships? Like, I know American Girl Dolls are popular and all, but what's up with Lexus? It feels like Universal's trying to make merchandising a whole new genre in itself. And will fans really shell out that much cash for a pair of Emma Stone or Elphaba-themed boots? I guess only time'll tell if this gamble pays off... fingers crossed it does, though! 
. The partnership with Lexus, for example, is genius – who wouldn't want a Wicked-themed car or doll? 
I'm keeping an eye on how fans react to these new collaborations...
. I mean, I get why Universal wants to try something different, but 400 brand collaborations?! That's just crazy 
. It'll be interesting to see how fans react when the movie finally comes out...
It looks like Universal is taking a risk by going all-in on merchandising, but if it pays off, it could be a game-changer for the 'Wicked' franchise! 
Only time will tell if fans are willing to shell out big bucks for products featuring their favorite characters. Fingers crossed for the Emerald City's continued success! 