For Kors, fashion's shift towards entertainment over practicality is the biggest challenge facing his brand. He believes that designers are more focused on being trendy than creating products that genuinely meet customer needs.
The 44-year-old designer finds it frustrating that attitudes toward sizing in the industry are not more progressive. While he has been criticized for his inclusion of a range of sizes, he argues that fashion should be about including people from all walks of life. "I think fashion people can be overly trendy," Kors says. "They think things are a trend rather than actually moving something forward."
At the heart of this shift is the changing market landscape, where luxury prices have increased by 25% since 2019. This has priced out many aspirational customers who would previously save up to buy designer items once or twice a year. Capri Holdings sees an opportunity here and is focusing on appealing to this mid-tier market.
Kors' brand has always been known for its "brilliant price point," with bags like the Quinn tote hovering around £230 and the Hamilton bag priced at £275. The brand's ability to offer high-quality products at affordable prices has been key to its success.
As Kors embarks on his latest project, a new flagship store in London, he emphasizes the importance of staying curious and open to customer feedback. "If you lock yourself in your atelier and you're only surrounded by your circle of friends or your circle of employees, you're gonna limit yourself," he warns. For him, it's not about creating products that are just functional but also delightful.
The designer isn't focused on succession plans, preferring to stay in the moment and adapt to changing trends. While he is nostalgic for his earlier collections, he recognizes that his brand has evolved over time and continues to evolve with its customers.
Ultimately, Kors believes that fashion should be about creating a sense of community and inclusion. "If you're a good designer and you like people, your job should be to be a problem solver for different ages, different sizes, different heights and so on," he says.
The 44-year-old designer finds it frustrating that attitudes toward sizing in the industry are not more progressive. While he has been criticized for his inclusion of a range of sizes, he argues that fashion should be about including people from all walks of life. "I think fashion people can be overly trendy," Kors says. "They think things are a trend rather than actually moving something forward."
At the heart of this shift is the changing market landscape, where luxury prices have increased by 25% since 2019. This has priced out many aspirational customers who would previously save up to buy designer items once or twice a year. Capri Holdings sees an opportunity here and is focusing on appealing to this mid-tier market.
Kors' brand has always been known for its "brilliant price point," with bags like the Quinn tote hovering around £230 and the Hamilton bag priced at £275. The brand's ability to offer high-quality products at affordable prices has been key to its success.
As Kors embarks on his latest project, a new flagship store in London, he emphasizes the importance of staying curious and open to customer feedback. "If you lock yourself in your atelier and you're only surrounded by your circle of friends or your circle of employees, you're gonna limit yourself," he warns. For him, it's not about creating products that are just functional but also delightful.
The designer isn't focused on succession plans, preferring to stay in the moment and adapt to changing trends. While he is nostalgic for his earlier collections, he recognizes that his brand has evolved over time and continues to evolve with its customers.
Ultimately, Kors believes that fashion should be about creating a sense of community and inclusion. "If you're a good designer and you like people, your job should be to be a problem solver for different ages, different sizes, different heights and so on," he says.
. The new focus on mid-tier market makes sense, though - it's crazy how luxury prices have skyrocketed since 2019! 
. But what really gets me is Kors' emphasis on staying curious and open to customer feedback - I think that's so underrated in the fashion world 
. As someone who's all about inclusivity (hello plus sizes!) 
, it's refreshing to see a designer prioritizing community over trendiness 
.
. Like, who cares if it's trendy when ppl can't afford it anymore? Fashion should be about inclusivity & community, not just making a quick buck. Capri Holdings is all about catering 2 mid-tier customers now, but what about those of us on the lower end of the spectrum? Kors' new flagship store in London might b cute, but i'm more concerned abt the ppl who cant even afford a Quinn tote 
. We need designers like him who prioritize affordability & customer feedback over just being 'trendy'. Fingers crossed his brand stays true 2 its roots 
As someone who loves DIY and making things myself, I just wish brands would focus on creating something that's actually useful and fun, not just a pretty face.
! the fashion industry needs to get its act together and start making clothes that people actually want to buy, not just because it's trendy 
. like, who hasn't had a frustrating experience when they tried on something and it didn't fit or was just plain ugly 
. and let's be real, £230 for a tote bag is actually pretty reasonable 
. I mean, can you believe that thing? It's like something out of a sci-fi movie. And then I started thinking about how fashion is kinda like marine life - it's all about adaptation and evolution. Kors' brand is trying to adapt to the changing market by offering more affordable prices, which is kinda cool. But at the same time, I feel like the industry is still stuck in its ways when it comes to sizing and inclusivity 
. It's like, we should be able to get clothes that fit and are comfortable without breaking the bank or worrying about what size we're supposed to be. Anyway, back to those squid - have you ever seen anything like them? They're so... tentacley weird 
. It's like, people are more invested in your brand if they feel seen and heard, you know? And it's not just about fitting every body type or whatever, it's about creating a sense of belonging among customers.
. We should all strive to be problem solvers in our own communities, not just for fashion or design, but for the world at large! 
i mean dont get me wrong ppl love his designs but its like fashion is supposed 2 b about expressing urself not just about lookin trendy lol what really gets me is sizing its like everyone deserves 2 c themselves in ur fave designer bag or dress regardless of size or shape
. I mean, don't get me wrong, who doesn't love a good statement piece or a fresh new look? But it's like designers are more worried about keeping up with what's hot than actually listening to their customers' needs.
It's still so frustrating that there aren't more options available. I've tried shopping at some of these designer brands and it's like they're only catering to the skinny crowd 
. But Kors is onto something with his inclusive approach - it's all about making fashion accessible to everyone, regardless of size or style.
, but I'm all for Kors staying true to himself and his values. Let's see how this new flagship store in London turns out! 
I mean, can we talk about how outdated the sizing standards in fashion are? Like, come on, 44 years old and designers still think they're being inclusive when they offer sizes up to a certain point? Newsflash: that's not inclusive, it's just basic. And don't even get me started on the pricing - £230 for a tote bag is still pretty steep, especially considering how fast trends come and go. Capri Holdings might be trying to tap into the mid-tier market, but I think they need to do better than just throwing more sizes at us. What's really needed is some real attention to customer needs and desires...and not just a bunch of empty words about community and inclusion 
. It feels like he genuinely cares about making his brand more welcoming to everyone, not just a select few.
. Has anyone else noticed that prices are getting crazy?! 
, i mean who doesn't want to see more diverse models in fashion shows? but at the same time, i feel like some of these high-end brands are just trying too hard to be trendy and forget about the people who can actually afford their stuff 
Dior's new logo looks like it was designed by a teenager who forgot to proofread 
