OpenAI has announced plans to introduce ads into its popular chatbot platform, ChatGPT. The company claims that the ads will not influence the chatbot's responses and will be clearly labeled.
According to OpenAI CEO Fidji Simo, people trust ChatGPT for many important tasks, so it's crucial to preserve what makes the chatbot valuable in the first place - its ability to provide useful and objective responses. This means that ads will appear in separate boxes directly below the chatbot's answers, rather than altering the response itself.
Initial ad tests will roll out in the United States before expanding globally. The company says it won't sell user data or expose conversations with ChatGPT to advertisers, but users on its Plus, Pro, and Enterprise subscriptions will not see ads. Instead, users will be able to opt-out of the data used for advertising without affecting their ability to use other personalization features.
OpenAI has outlined principles guiding its approach to advertising, including not targeting users under 18 or revealing sensitive topics such as health, mental health, or politics. The company also plans to share more about how businesses can advertise within ChatGPT in the coming weeks.
The introduction of ads is a significant shift for ChatGPT, which has quickly grown into one of the largest consumer products on the internet with over 800 million weekly active users. OpenAI could use this revenue stream to support its business moving forward, as it faces increasing competition from rivals like Google Gemini.
However, some have expressed concerns that introducing ads could degrade the user experience and lead to issues similar to those seen in social media platforms. The company's CEO Sam Altman has previously acknowledged the failures of the social media era and is determined not to repeat them.
As ChatGPT continues to evolve, it remains to be seen how OpenAI will balance its desire for revenue with the need to maintain user trust and experience.
According to OpenAI CEO Fidji Simo, people trust ChatGPT for many important tasks, so it's crucial to preserve what makes the chatbot valuable in the first place - its ability to provide useful and objective responses. This means that ads will appear in separate boxes directly below the chatbot's answers, rather than altering the response itself.
Initial ad tests will roll out in the United States before expanding globally. The company says it won't sell user data or expose conversations with ChatGPT to advertisers, but users on its Plus, Pro, and Enterprise subscriptions will not see ads. Instead, users will be able to opt-out of the data used for advertising without affecting their ability to use other personalization features.
OpenAI has outlined principles guiding its approach to advertising, including not targeting users under 18 or revealing sensitive topics such as health, mental health, or politics. The company also plans to share more about how businesses can advertise within ChatGPT in the coming weeks.
The introduction of ads is a significant shift for ChatGPT, which has quickly grown into one of the largest consumer products on the internet with over 800 million weekly active users. OpenAI could use this revenue stream to support its business moving forward, as it faces increasing competition from rivals like Google Gemini.
However, some have expressed concerns that introducing ads could degrade the user experience and lead to issues similar to those seen in social media platforms. The company's CEO Sam Altman has previously acknowledged the failures of the social media era and is determined not to repeat them.
As ChatGPT continues to evolve, it remains to be seen how OpenAI will balance its desire for revenue with the need to maintain user trust and experience.