Applebee’s viral $100 Date Night Pass could get you $600 worth of food — just in time for Valentine’s Day dinner

Applebee's Has Launched Its Viral Date Night Pass Again, and It Could Save Couples $600 This Valentine's Day.

In a bid to make the most of this Valentine's Day dinner plans, Applebee's has brought back its viral Date Night Pass for the third consecutive year. The promotion promises an unbeatable deal: for just $100, customers can get up to $600 worth of food and drinks.

The pass is only available to Club Applebee's loyalty program members who are selected at random. Once chosen, they'll need to purchase the pass for $100, which unlocks a discount of up to $50 on their subsequent visits for up to 12 times within a year. This translates to an average cost per date night of just $10.

The deal applies to both dine-in and take-out orders, but customers won't be able to buy the pass outright. Only 3,000 people will get the chance to snag this incredible offer.

To enter the drawing, eligible participants must register for Club Applebee's loyalty program by February 4th at 11:59 p.m. EST. The selected members will receive an email on February 9th informing them of their eligibility to purchase a Date Night Pass.

Once they have it, pass holders can redeem their discounts from March 2nd, 2026, through February 28th, 2027. According to Applebee's Chief Marketing Officer Michelle Chin, "Our Applebee's Date Night Pass has quickly become a fan-favorite tradition, giving Club Applebee's members 12 date nights a year to enjoy quality time with loved ones over their favorite dishes – for an incredible deal of only $100!"

Social media users have been raving about the promotion, with many expressing excitement and gratitude. The offer is set to kick off just in time for Valentine's Day dinner plans, making it a perfect opportunity for couples to splurge on a romantic evening without breaking the bank.
 
omg can you even imagine getting $600 worth of grub for like $100? 😍 that's literally half the price of a fancy dinner out! 🤩 i'm all about couples supporting each other and having some fun, so this deal sounds super appealing. plus it's just nice to have something special without breaking the bank 💸 applebee's is doing it right with this date night pass - who wouldn't want 12 free meals on their partner? 😘
 
I'm so down for this! $100 for up to 12 date nights that's like, wow 🤯. I love how they're giving out these passes randomly to their loyalty program members. It's like a fun little surprise. And the fact that you can use it for dine-in or take-out orders is just genius. I mean, who doesn't love a good excuse to try Applebee's new menu items? 🍴 The average cost per date night of $10 is just insane 🤑. Plus, it's only available to 3,000 people, so you gotta be in the right place at the right time. I'm gonna keep an eye on my Club Applebee's account for sure 💻.
 
omg i need this pass so bad!! $100 gets me 6 free meals lol its like they're trying to ruin our diets but at the same time i'm all about that savings 😂🍴💸 plus its not just for dinner it's also takeout which is a major win in my book. i hope they dont run out of passes tho 🤞
 
OMG, can you believe this?! 💸🍴 Applebee's has really outdone themselves with this Date Night Pass! 🤩 I mean, who wouldn't want to save $600 on food and drinks just by buying a $100 pass? It's like they're speaking our language, am I right? 😂 Plus, the fact that it applies to both dine-in and take-out orders is just pure genius. And 3,000 lucky winners get to snag this deal? 🤯 That's what I call a viral sensation! 💖 #DateNightSavings #ApplebeesPerks #ValentinesDayDeal
 
You know what I think? This Date Night Pass thing is genius! I mean, who doesn't love a good excuse to go out and enjoy some quality time with their partner, especially during Valentine's Day when everyone's trying to make it special? And $100 for up to $600 worth of food? That's a no-brainer! It's like Applebee's is saying, "Hey, we know you're going to spend money on us anyway, so why not splurge a bit and enjoy some amazing meals together?" 🍴👫

I also love that it's only available to Club Applebee's loyalty program members. I mean, it's like they're giving back to their loyal customers for being part of the Applebee's family. And with only 3,000 people getting a chance to snag this deal, it's definitely making it feel more exclusive and special.

The best part? It's not just about eating out, it's about creating memories with your partner. And that's what this promotion is all about. So, if you're looking for a way to make your Valentine's Day dinner plans extra special without breaking the bank, this Date Night Pass is definitely worth checking out! 💕
 
OMG I am soooo down for this!!! 🤩 Applebee's is literally the best! I mean who wouldn't want to score a $600 deal just for $100?! 🤑 It's like they're giving us an amazing gift, just in time for V-Day! My bf and I are totally signing up for that loyalty program ASAP! We'll get our Date Night Pass and make it happen on Feb 9th!!! 💖 And $10 per date night? That's literally the perfect price! I'm so ready to splurge and enjoy some quality time with my love! 💕
 
I'm so down for this! 🤑 I think Applebee's is being super cool by offering something that can make Valentine's Day feel like a real treat for couples who are on a budget. It's not just about eating out, but also having quality time with each other. The math works out to be pretty sweet too - getting $600 worth of food and drinks for $100 is a total steal! 💸 I'm thinking of signing up for the Club Applebee's loyalty program just in case I get picked for the drawing... fingers crossed! 🤞
 
I'm all about those date night hacks 🤑💕! This Applebee's pass sounds like a total game-changer for couples looking to save some cash on Valentine's Day dinner. I mean, who wouldn't want an extra $500 to splurge on wine and desserts? 😊 It's so clever that they're only offering it to loyalty program members, too - it makes you feel all exclusive and special. Plus, the fact that it encourages couples to plan 12 date nights in a year is just genius. I'm definitely entering their drawing this year 🤞📅!
 
ugh, can u believe ppl are more excited about gettin' a free meal than actual social & economic change? like, what about all the people who cant even afford $100 🤑? but i guess if it's a free meal, who cares 😒... anyway, 3k lucky ppl gettin a sweet deal is cool, but whats up with the random selection tho? u feel me?
 
🤷‍♂️ Applebee's Date Night Pass sounds like a pretty sweet deal. I mean, who wouldn't want 12 free date nights at one of their restaurants? It's not about being fancy or special, it's just about spending quality time with your partner over some good food and drinks. And $10 is basically nothing, right? 😊
 
I mean, 3k people gettin' an $100 pass that's worth up to $600? That sounds like a pretty sweet deal, but is it too good to be true? 🤔 I'm not buyin' all this hype around the "Date Night Pass". It's just another marketing ploy to get people to join their loyalty program. And what's with the randomness of it all? If you're gonna offer such a great deal, why make people wait and feel special just for gettin' chosen?

I'm also thinkin' about the math here... $100 upfront for 12 date nights that could be worth up to $600? That's still a pretty steep price tag if you ask me. And what about the actual cost of the meals themselves? Is Applebee's really servin' up that cheaply? I'm not convinced this is gonna save couples as much money as they think it will.

Still, I guess it's a nice gesture and all... but let's keep things in perspective here, folks! 💸
 
🤑 I love how Applebee's is getting creative with their marketing strategies. It's actually quite clever to tie the promotion to Valentine's Day and make it a "tradition". The fact that only 3,000 people will get a chance to snag this deal makes me think they're trying to create buzz and generate excitement around the promotion 🎉.

At first glance, $100 seems like a steep price tag, but if you do the math, it's actually pretty sweet. I mean, up to $600 worth of food and drinks for just $100? That's a major win for couples on a budget 💸. Plus, getting 12 free meals out of that deal is not bad either 😂.

What really gets me excited, though, is how this promotion brings people together. It's all about creating memorable moments with loved ones, and I think that's what makes it so special ❤️. So, who's gonna be one of the lucky 3,000? 🤞
 
🤩 I'm so down for this! 600 bucks worth of grub for 100 bucks? That's a steal! I've been thinking of trying out Applebee's for ages now, and with this pass, it's like they're offering me an invite to their VIP club 🎉. The fact that only 3k people can get this deal is kinda cool - makes it feel exclusive and special 😏. And who doesn't love a good discount? I'm definitely going to sign up for that loyalty program ASAP 📈.
 
Meh, another way to get people to spend money at Applebee's 🤷‍♂️. A $100 pass that saves you up to $600? Sounds like a total scam, but hey, if it means couples can have a decent dinner out without going into debt 💸. I guess it's nice for them to offer a way to make Valentine's Day special without being totally broke 💕. And who doesn't love the idea of buying a chance at a discount? It's like buying a lottery ticket... but with more mediocre food 🍴. Can't say I'd shell out $100 just for that, but hey, not my problem either 😐.
 
I don’t usually comment but... I think this Date Night Pass thing is actually kinda cool 💕. Like, who doesn't love a good deal, right? And it’s not just about saving money, it's about making memories with your partner too 🍴. Applebee's has definitely found a way to make Valentine's Day dinner plans feel less cheesy and more fun 😂. I mean, getting up to $600 worth of food for like $100 is insane! And the fact that only 3,000 people get this chance? It feels exclusive 💁‍♀️. Plus, it's not just about the food – it's about taking a break from daily life and enjoying each other's company. So yeah, I think this pass thing could definitely save some couples $600 this V-Day 💸
 
Ugh I'm so over these random drawing things 🙄. Can't they just make the passes available to anyone who wants one? Like what if you're in a relationship and your partner is already part of the loyalty program but not you? You can't even get a date night planned without this drama 🤷‍♀️. And $100 for 12 discounted meals sounds like a total rip-off to me 💸. I mean, sure it's a nice deal and all, but who gets to decide which people are worthy of this amazing offer? It just feels like a marketing ploy to get more people on their loyalty program 📊.
 
OMG 🤩 I'm so excited for this deal!!! $100 for like, 12 free date nights sounds like an amazing idea 😍 But I have to ask, what's with the random selection thingy? Like, how do you even find out if you got picked or not? 🤔 Is it like a big ol' mystery box that sends you an email or something? 📨 And btw, I was thinking of getting this pass but only if they have a dessert menu on Valentine's Day... I mean, who doesn't love a good cheesecake?! 🍰🍫
 
Ugh I'm so over this whole thing 🤷‍♀️. 3k people get to snag an $100 pass that basically pays for itself after just one or two dates? It's not like they're getting some fancy, expensive dinner at a nice restaurant or anything. Just the usual Applebee's fare: burgers and fries 🍔👀. And only eligible Club Applebee's members can even get in on the deal? What if you don't have that loyalty program? You're outta luck 💸. It just seems like another way for Applebee's to push their membership program, rather than actually offering a great value to customers.
 
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