Google's Chromebooks are not only used in schools, but the company is actively trying to "onboard kids" into its ecosystem by investing in education. An internal Google presentation, obtained as part of a child safety lawsuit, reveals that getting young users hooked on Chromebooks early can lead to "brand trust and loyalty over their lifetime." This alarming claim raises questions about Google's intentions and how it is using its educational products to build long-term customer relationships.
As part of the ongoing social media addiction trial, which began in January 2026, documents suggest that YouTube has become a key player in this strategy. By establishing Chromebooks as a classroom staple, Google has created a captive audience for its services. The company's internal study on laptop brands used in schools highlights how these devices can influence purchase patterns and create a loyal customer base.
The presentation also mentions the importance of YouTube in schools, citing it as a potential "pipeline of future users" and creators. However, other slides acknowledge the challenges associated with introducing YouTube to educational settings, including the platform's addictive nature and its impact on mental health.
In response to these concerns, Google has released an emailed statement denying that its products are marketed directly to schools and claiming that administrators maintain control over platform usage. "Administrators maintain full control over platform usage and YouTube requires schools to obtain parental consent before granting access to YouTube for students under 18," the spokesperson stated.
As the trial continues, it remains to be seen how Google's plans will unfold. Will the company's efforts to build a loyal customer base through education ultimately harm or help young users? The outcome of this case may have significant implications for the tech industry and our understanding of the ways in which companies like Google engage with schools and students.
As part of the ongoing social media addiction trial, which began in January 2026, documents suggest that YouTube has become a key player in this strategy. By establishing Chromebooks as a classroom staple, Google has created a captive audience for its services. The company's internal study on laptop brands used in schools highlights how these devices can influence purchase patterns and create a loyal customer base.
The presentation also mentions the importance of YouTube in schools, citing it as a potential "pipeline of future users" and creators. However, other slides acknowledge the challenges associated with introducing YouTube to educational settings, including the platform's addictive nature and its impact on mental health.
In response to these concerns, Google has released an emailed statement denying that its products are marketed directly to schools and claiming that administrators maintain control over platform usage. "Administrators maintain full control over platform usage and YouTube requires schools to obtain parental consent before granting access to YouTube for students under 18," the spokesperson stated.
As the trial continues, it remains to be seen how Google's plans will unfold. Will the company's efforts to build a loyal customer base through education ultimately harm or help young users? The outcome of this case may have significant implications for the tech industry and our understanding of the ways in which companies like Google engage with schools and students.