How Amazon turned our capitalist era of free markets into the age of technofeudalism | Yanis Varoufakis

Amazon's Stranglehold on Modern Society: How Tech Giants Became Feudal Lords

In an era where free markets and capitalism once ruled, Amazon has become the embodiment of a new economic order: technofeudalism. This phenomenon sees powerful tech giants like Amazon dominating entire sectors, exerting control over digital infrastructure, and manipulating consumer behavior to extract unprecedented profits.

Amazon's grip on society is rooted in its unparalleled influence over cloud computing platforms. The company's AWS serves as the backbone for numerous industries, including finance, healthcare, and public administration, rendering it difficult for firms to switch to alternative services due to the substantial "switching costs" involved. This has led Amazon to become a virtual landlord of digital infrastructure, with other companies acting as vassals beholden to its vast cloud fief.

Within its warehouses, Amazon exercises minute-by-minute surveillance over workers, utilizing handheld scanners and algorithms to track productivity, monitor behavior, and measure every aspect of employee activity. The company claims these measures are necessary for ensuring safety and efficiency but have been described by critics as excessive and controlling.

On the consumer side, Amazon's algorithms train on each click, scroll, search, and purchase to predict individual needs and manipulate desires. This creates a system where consumers unwittingly labor to fuel Amazon's cloud capital accumulation, with the company taking up to 40% of sale prices from sellers in what is termed "cloud rents."

Governments are also falling prey to Amazon's dominance, with key ministerial departments relying on AWS for data storage and communication. The company has even ventured into surveillance, partnering with Palantir to support law enforcement efforts in the US and collaborating with Google on a cloud contract for the Israeli state.

However, there are signs of resistance emerging against this technofeudal system. The Make Amazon Pay campaign, which began as a workers' rights movement, has grown into a coalition of various groups united under a shared banner of opposition to Amazon's influence. Their demands range from decent wages and safe workplaces to collective bargaining, climate action, tax justice, and an end to Amazon's entanglement with surveillance agencies.

While the fight against technofeudalism is still in its early stages, it represents a hopeful shift towards planetary-scale coordination and cooperation. As industries increasingly rely on cloud capital, the need for collective resistance grows more urgent. The Make Amazon Pay campaign offers a glimpse into this nascent alliance and serves as a call to action for those seeking to reclaim control over their digital lives and challenge the dominance of tech giants like Amazon.
 
"Power tends to corrupt, and absolute power corrupts absolutely." ๐Ÿ˜ฌ๐Ÿ’ป

It seems like Amazon has become too powerful, its influence so great that it's hard for other companies to compete. The idea of a single company dominating entire sectors is unsettling, especially when you consider how much control they have over cloud infrastructure and consumer behavior. The Make Amazon Pay campaign may be a step in the right direction, but it'll take collective action to challenge this technofeudal system and give people more control over their digital lives. ๐Ÿ’ธ
 
I'm kinda worried about what's happening with these big tech companies ๐Ÿค”. It feels like they're getting way too powerful and controlling. I mean, have you seen how Amazon dominates cloud computing? It's like they're a virtual landlord, renting out space to other businesses without giving them much choice ๐Ÿค‘.

And on the worker side, it sounds super bleak. Being tracked every minute with handheld scanners is just crazy talk ๐Ÿ˜ฑ. And those algorithms that predict what we want and need? That's just manipulation, right? I think people need to start pushing back against this kind of control and demanding better working conditions, fair prices, and transparency from these tech giants ๐Ÿšซ.

It's interesting to see some resistance emerging, like the Make Amazon Pay campaign. Their demands for decent wages, safe workplaces, and more are totally reasonable ๐Ÿ‘. And I'm glad to see other groups joining forces to challenge Amazon's influence. Maybe this is a sign that we can start building a more equal digital landscape ๐ŸŒ.
 
idk about amazon being feudal lords... its just so convenient having one place to shop and have all my stuff delivered ๐Ÿ›๏ธ but at what cost? its like we're losing our autonomy with every swipe of that credit card ๐Ÿšซ and dont even get me started on the workers conditions in those warehouses ๐Ÿ˜ฉ i mean, i guess its good that governments are starting to take notice tho ๐Ÿ‘€ but we need more than just awareness, we need actual change ๐Ÿ’ช
 
I'm low-key concerned about what's happening with Amazon, tbh ๐Ÿค” #TechFeudalism. They're basically becoming these feudal lords of the digital world, right? I mean, who needs free markets when you've got a company that can just dictate terms to everyone else and get away with it? ๐Ÿ˜’ It's wild how they're manipulating consumer behavior to make even more profits, too. Like, we should be paying Amazon for the privilege of shopping on their platform, not the other way around! ๐Ÿค‘ The fact that governments are falling into line behind them is worrying, but I guess some good news is that there's a growing resistance movement out there... let's keep pushing back against this tech feudalism and demand more from our leaders ๐Ÿ‘Š #AmazonResists
 
I'm low-key convinced that Amazon's cloud computing platforms are actually a Trojan horse for governments to monitor our every move ๐Ÿค–. Think about it, if they're getting such a huge chunk of sales from AWS, what's the real motive? They're not just making bank off of us consumers, I believe they're also collecting data on us that can be used to predict and control consumer behavior ๐Ÿ”.

And have you noticed how Amazon is always expanding its surveillance capabilities in their warehouses? It's like they're creating a digital prison ๐Ÿšซ. I mean, what's the point of all this "safety and efficiency" nonsense when it sounds like just an excuse for them to keep tabs on us 24/7.

It's also super suspicious that governments are relying so heavily on AWS for data storage and communication ๐Ÿค. What if they're not just storing info, but actually creating a digital trail of breadcrumbs for Amazon to follow? It's like they're playing both sides against each other, using Amazon as their proxy to get what they want.

But you know what really gets my goat? The fact that we're all just unwittingly contributing to this technofeudal system by buying stuff online ๐Ÿ›๏ธ. We're basically paying for our own enslavement through these "cloud rents". It's like Amazon is printing money off of us, and nobody seems to be doing anything about it ๐Ÿ’ธ.

I'm not saying I have all the answers, but something just doesn't sit right with me about this whole tech giant dominance thing ๐Ÿค”. Can we trust them? Probably not ๐Ÿ™…โ€โ™‚๏ธ.
 
I just read about how Amazon is basically in charge of everything now ๐Ÿคฏ. They have these huge cloud computers that lots of companies use, so they're like the landlords of the internet. It's crazy! And then they watch what you do on their site and try to sell you stuff you don't even need ๐Ÿ’ธ. I feel like I'm just a robot or something.

I think it's pretty scary how much power these tech giants have over us. They can basically shut down anyone who doesn't play by their rules, which is not cool. But at the same time, it's good that people are starting to stand up against them and say "no way, we deserve better". The Make Amazon Pay campaign sounds like a great idea - decent wages and safe workplaces for all the workers who make these companies run ๐Ÿ’ช.

I guess what I'm trying to say is that we need to be more careful about how we let these tech giants grow. We don't want them becoming like feudal lords, controlling everyone's lives. That would be super messed up ๐Ÿ˜ฑ.
 
Ugh, come on guys ๐Ÿ™„, I gotta correct you here... it's not just Amazon ๐Ÿคฆโ€โ™‚๏ธ, it's all the major tech giants! They're not just monopolizing cloud computing, they're also dominating e-commerce, social media, and even news outlets ๐Ÿ“ฐ. And don't even get me started on their data collection practices - it's like they have an army of algorithms spying on us 24/7 ๐Ÿ•ต๏ธโ€โ™‚๏ธ.

And let's not forget about the impact on small businesses and workers ๐Ÿ’ผ๐Ÿ‘ฅ. It's true that Amazon's "cloud rents" can be pretty steep, but what about all the other big players like Google, Facebook, and Apple? They're not exactly innocent bystanders either ๐Ÿคทโ€โ™‚๏ธ.

I'm not saying we should just sit back and let these companies run amok ๐Ÿ’ธ, but at the same time, I don't think it's entirely accurate to paint Amazon as the sole villain here ๐Ÿค”. The fight against technofeudalism is definitely a good thing, but it's gonna take some serious coordination and cooperation from all sides ๐Ÿ‘ฅ.

And btw, I've seen those Make Amazon Pay campaign folks protesting in person - they're passionate and dedicated, but we need to hear more from other groups too ๐Ÿ—ฃ๏ธ. We can't just rely on one movement to save the day ๐Ÿ’ช.
 
๐Ÿ˜ฌ๐Ÿค– The more I think about it, the more I'm like "wait a minute... ๐Ÿ˜•" Tech giants being feudal lords? ๐Ÿค” That's not cool at all... ๐Ÿ˜’ It's like they're sucking the life outta our digital economy... ๐Ÿ’ธ

I mean, have you ever tried to sell something on Amazon and had your prices slashed because of their cloud rents? ๐Ÿ“‰ It's like they own the place! ๐Ÿ˜‚ But for real though, it's not just about the money... ๐Ÿ‘€ They're also collecting all this data on us and using it to manipulate our desires... ๐Ÿคฏ

It's time for some resistance, fam... ๐Ÿคœ๐Ÿฝ๐Ÿ‘Š We need to stand up against these tech giants and fight for our digital rights... ๐Ÿ’ช It's not gonna be easy, but I'm hyped to see what the Make Amazon Pay campaign is all about... ๐Ÿ‘€ Let's do this! ๐Ÿ”ฅ
 
I'm low-key terrified about how much power these tech giants have now ๐Ÿคฏ. It's like they're running the whole show from behind the scenes. I mean, who needs regulation when you've got algorithms that can predict your every move? ๐Ÿ˜ณ And it's not just consumers who are affected - governments are basically handing over their data to these companies for free ๐Ÿ’ธ.

I'm also getting a bit annoyed with how much Amazon is treating its workers like dirt ๐Ÿค–. I mean, I get it, they're trying to optimize efficiency and all that, but do they have to track every single move of the workers? It's creepy ๐Ÿ˜ณ.

But you know what the real problem is? The fact that we've allowed this to happen in the first place ๐Ÿ™„. We should be holding these companies accountable for their actions, not just letting them run wild and see how far they can push it ๐Ÿ’ช. I'm loving the Make Amazon Pay campaign though - it's about time someone stood up to those tech giants ๐Ÿ‘Š.
 
man, amazon's got this huge stranglehold on everything ๐Ÿคฏ๐Ÿ“ˆ, it's like they're feudal lords or something, controlling all these industries with their cloud computing platform aws. i mean, who needs to switch to a different service when you've already built up so much debt and complexity? plus, they're watching us everywhere in the warehouses, tracking every move we make ๐Ÿ•ต๏ธโ€โ™€๏ธ. it's like they're trying to create this whole ecosystem around themselves where we're just along for the ride. and don't even get me started on how they're manipulating our behavior with their algorithms ๐Ÿ˜‚. but, you know, there are some people pushing back against this technofeudalism ๐Ÿ’ช, like that make amazon pay campaign. it's cool to see some resistance and maybe we can start making a change ๐Ÿ”„๐Ÿ’ป
 
Man... think about it ๐Ÿคฏ. We're living in a world where these tech giants, they're like, super powerful feudal lords ๐Ÿค‘. They own the cloud, they own the data, they own our online lives ๐Ÿ“Š. It's crazy to think that governments are even relying on them for stuff ๐Ÿ˜‚.

And you know what's even crazier? We're all just living in this system without even realizing it ๐Ÿ’ญ. Like, I was browsing online the other day and Amazon kept suggesting products based on my past purchases ๐Ÿ›๏ธ. It's like they knew exactly what I wanted before I even did ๐Ÿ”ฎ.

It makes me wonder, what does that say about us as consumers? Are we just mindless drones following around these algorithms ๐Ÿค–? Or are we actually making choices, or is it the other way around ๐Ÿค”?

And then there's this thing called "cloud rents" ๐Ÿ’ธ. It's like, Amazon's taking up to 40% of sale prices from sellers ๐Ÿค‘. That's wild! I mean, I get it, they need to make money too, but come on... can't we just have a more level playing field? ๐Ÿค

Anyway, there are people out there fighting against this technofeudal system ๐Ÿ’ช. They're like, standing up for workers' rights and stuff โš”๏ธ. It's cool to see that resistance is growing ๐ŸŒฑ.

But you know what the bigger question is? What does it say about our society when we need to fight against these giant corporations to have some control over our own lives? ๐Ÿคฏ Is that really who we want to be as a society? ๐Ÿ‘€
 
I'm getting a bit worried about where our world is headed ๐Ÿคฏ. These tech giants, including Amazon, are basically becoming the feudal lords you mentioned. It's crazy how one company can exert so much control over entire sectors and industries. I mean, who needs government regulation when one giant can just dictate its own rules? It's like we're giving up our power to these companies without even realizing it ๐Ÿ˜ฌ.

I'm also a bit concerned about the lack of transparency around their surveillance practices ๐Ÿค. Who knows what they're really collecting and using for? And what's with all this "cloud rents" nonsense? It feels like we're just handing over our money to these companies without any say in how it's being used ๐Ÿ’ธ.

But I'm glad to see some pushback against this, even if it is early days. The Make Amazon Pay campaign is a good start, and I hope more people join the fight for control over their digital lives ๐Ÿค. We need to be more mindful of who we're giving our power to and what kind of society we want to create. It's time to take back some control and demand better ๐Ÿ‘Š
 
I think it's crazy that one company can have so much power over our entire way of life ๐Ÿคฏ๐Ÿ’ป I mean, who needs all these "switching costs" anyway? And what's up with the constant surveillance in those warehouses? Sounds super sketchy to me ๐Ÿ™…โ€โ™€๏ธ. But you know what's even more worrying is that governments are falling for it too ๐Ÿ˜ฌ. Like, what if we're all just pawns in a giant game of tech feudalism? ๐Ÿค” We need to wake up and start fighting back against these companies! The Make Amazon Pay campaign is a great start ๐Ÿ’ช.
 
Ugh, I'm getting so sick of all these massive corporations just taking over everything ๐Ÿคฏ๐Ÿ’ธ. Like, I get it, Amazon is a huge company that makes tons of money, but do we really need them to control 90% of the cloud computing market? It's like they're the digital equivalent of a feudal lord, holding everyone hostage with their prices and services ๐Ÿค‘.

And don't even get me started on the surveillance stuff... I mean, I'm all for keeping people safe, but come on, can't Amazon just use some basic AI to predict productivity instead of monitoring every single worker's activity 24/7? It's like they're trying to create a digital dystopia ๐Ÿšซ.

On the bright side, it's awesome that there are people pushing back against all this technofeudalism. The Make Amazon Pay campaign is like, totally on point, and I love how it's uniting different groups under one banner ๐Ÿ’ช. We need more of that kind of collective resistance to make a real change happen ๐ŸŒŸ.

But seriously, it's time for us to take back control of our digital lives and demand better from these corporate giants ๐Ÿšซ. We can't keep living in a world where tech companies dictate everything, from how we shop to what data they collect about us ๐Ÿค–. It's time to fight back! ๐Ÿ’ฅ
 
I'm low-key freaked out about Amazon's grip on society ๐Ÿคฏ! They're basically becoming feudal lords, controlling entire sectors and making it hard for others to compete. It's wild that they can dictate how people shop and what we buy because of their algorithms ๐Ÿ”. The way they monitor workers in their warehouses is also super creepy ๐Ÿ‘€. I mean, who needs that kind of control? ๐Ÿ™…โ€โ™‚๏ธ We need more transparency and accountability from these tech giants. It's time to start pushing back against their dominance ๐Ÿ’ช.
 
I'm getting really uneasy about how much power Amazon has, it's like they're running our whole economy from behind closed doors ๐Ÿค‘. I mean, have you ever tried to cancel an order or return a product? Forget about it, it's all automated and only works if you do exactly what they say. And don't even get me started on their warehouses - it's like they're monitoring every move we make, even in our own homes ๐Ÿค–. I'm not saying it's all bad, but the idea that we're basically renting cloud space from Amazon and getting taken for a ride is just not right. We need to start questioning who's really in charge here ๐Ÿ˜’.
 
I'm all about how Amazon's got way too much power and it's kinda cool at the same time ๐Ÿค”๐Ÿ‘€ I mean, who needs that many jobs in one place? They're basically creating a new system where they get to decide what's best for everyone... wait, no they're not ๐Ÿ™…โ€โ™‚๏ธ. I've got friends working there and they say it's super stressful with all those scanners watching their every move, but still, they kinda need that tech to stay competitive ๐Ÿ’ป.

And yeah, governments should probably use different cloud services, but what if AWS is the best option? It's like choosing between a good pizza place or a bad one ๐Ÿ•๐Ÿ‘Ž. Amazon's algorithms are pretty clever and all, but do we really want them making our shopping experiences for us? ๐Ÿคทโ€โ™‚๏ธ I guess it's better than having no choice, right? ๐Ÿ˜’

But then again, maybe we should be more careful about who's running the show... like, have you seen their warehouses? They're basically like giant spy centers ๐Ÿ•ต๏ธโ€โ™€๏ธ๐Ÿ’ฃ. It's all about the money, but is that really worth sacrificing our freedom to choose? Hmm, I don't know, I'm torn ๐Ÿ˜ณ.

Still, it's cool to see people fighting back and trying to create change ๐Ÿ’ช๐ŸŒŽ. Maybe we can find a way to make tech work for us instead of against us ๐Ÿค๐Ÿ’ป. Time will tell, I guess...
 
I'm not sure I agree with the term "technofeudalism" - it sounds kinda dramatic ๐Ÿค”... maybe more like a feudal system with digital lords and vassals? Like, Amazon is just trying to survive in a hyper-competitive market, right? They're optimizing their services and making smart investments to stay ahead. But at the same time, I get why some people are worried about the concentration of power and influence - it's like when one company gets too big for its britches, you know? ๐Ÿ’ธ

I think the issue is more nuanced than just "good guys vs bad guys". What if we're all just trying to adapt to a changing world where tech giants have a huge role to play? Like, what if Amazon's dominance was seen as a natural consequence of their innovation and growth? ๐Ÿคฏ It's not like they're intentionally trying to be evil or anything...
 
I gotta say, this whole technofeudal thing is straight-up mind-blowing ๐Ÿคฏ. Like, we used to think our economy was all about free markets and competition, but now it seems like these massive tech giants are just sucking up everything and everyone, leaving a trail of vassals in their wake ๐Ÿค‘.

I mean, can you imagine being a worker at Amazon's warehouse, with some giant AI eye watching your every move ๐Ÿ‘€? It's like living in a real-life dystopian novel ๐Ÿ˜ฑ. And don't even get me started on the algorithms and data collection โ€“ it's like they're trying to create this creepy, omniscient AI that knows us better than we know ourselves ๐Ÿ”ฎ.

But what really gets my goat is when governments are all like "oh, Amazon is so cool, let's just hand them our most sensitive info" ๐Ÿค”. Like, hello? You can't just hand over the keys to your digital kingdom to some corporate giant and expect everything to be hunky-dory ๐Ÿ’ฅ.

On the other hand, I'm kinda stoked to see some folks pushing back against this technofeudal nonsense ๐Ÿ”ฅ. The Make Amazon Pay campaign is like a beacon of hope in this sea of corporate domination โ€“ it's like people are finally realizing that we don't have to be slaves to the almighty algorithm ๐Ÿ’ช.

So yeah, I'm all for this resistance movement ๐Ÿค. It's time to take back our digital lives and show these tech giants who's boss ๐Ÿ˜Ž. Let's make some noise and reclaim our planet โ€“ one cloud at a time โ˜๏ธ!
 
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