Amazon's Stranglehold on Modern Society: How Tech Giants Became Feudal Lords
In an era where free markets and capitalism once ruled, Amazon has become the embodiment of a new economic order: technofeudalism. This phenomenon sees powerful tech giants like Amazon dominating entire sectors, exerting control over digital infrastructure, and manipulating consumer behavior to extract unprecedented profits.
Amazon's grip on society is rooted in its unparalleled influence over cloud computing platforms. The company's AWS serves as the backbone for numerous industries, including finance, healthcare, and public administration, rendering it difficult for firms to switch to alternative services due to the substantial "switching costs" involved. This has led Amazon to become a virtual landlord of digital infrastructure, with other companies acting as vassals beholden to its vast cloud fief.
Within its warehouses, Amazon exercises minute-by-minute surveillance over workers, utilizing handheld scanners and algorithms to track productivity, monitor behavior, and measure every aspect of employee activity. The company claims these measures are necessary for ensuring safety and efficiency but have been described by critics as excessive and controlling.
On the consumer side, Amazon's algorithms train on each click, scroll, search, and purchase to predict individual needs and manipulate desires. This creates a system where consumers unwittingly labor to fuel Amazon's cloud capital accumulation, with the company taking up to 40% of sale prices from sellers in what is termed "cloud rents."
Governments are also falling prey to Amazon's dominance, with key ministerial departments relying on AWS for data storage and communication. The company has even ventured into surveillance, partnering with Palantir to support law enforcement efforts in the US and collaborating with Google on a cloud contract for the Israeli state.
However, there are signs of resistance emerging against this technofeudal system. The Make Amazon Pay campaign, which began as a workers' rights movement, has grown into a coalition of various groups united under a shared banner of opposition to Amazon's influence. Their demands range from decent wages and safe workplaces to collective bargaining, climate action, tax justice, and an end to Amazon's entanglement with surveillance agencies.
While the fight against technofeudalism is still in its early stages, it represents a hopeful shift towards planetary-scale coordination and cooperation. As industries increasingly rely on cloud capital, the need for collective resistance grows more urgent. The Make Amazon Pay campaign offers a glimpse into this nascent alliance and serves as a call to action for those seeking to reclaim control over their digital lives and challenge the dominance of tech giants like Amazon.
In an era where free markets and capitalism once ruled, Amazon has become the embodiment of a new economic order: technofeudalism. This phenomenon sees powerful tech giants like Amazon dominating entire sectors, exerting control over digital infrastructure, and manipulating consumer behavior to extract unprecedented profits.
Amazon's grip on society is rooted in its unparalleled influence over cloud computing platforms. The company's AWS serves as the backbone for numerous industries, including finance, healthcare, and public administration, rendering it difficult for firms to switch to alternative services due to the substantial "switching costs" involved. This has led Amazon to become a virtual landlord of digital infrastructure, with other companies acting as vassals beholden to its vast cloud fief.
Within its warehouses, Amazon exercises minute-by-minute surveillance over workers, utilizing handheld scanners and algorithms to track productivity, monitor behavior, and measure every aspect of employee activity. The company claims these measures are necessary for ensuring safety and efficiency but have been described by critics as excessive and controlling.
On the consumer side, Amazon's algorithms train on each click, scroll, search, and purchase to predict individual needs and manipulate desires. This creates a system where consumers unwittingly labor to fuel Amazon's cloud capital accumulation, with the company taking up to 40% of sale prices from sellers in what is termed "cloud rents."
Governments are also falling prey to Amazon's dominance, with key ministerial departments relying on AWS for data storage and communication. The company has even ventured into surveillance, partnering with Palantir to support law enforcement efforts in the US and collaborating with Google on a cloud contract for the Israeli state.
However, there are signs of resistance emerging against this technofeudal system. The Make Amazon Pay campaign, which began as a workers' rights movement, has grown into a coalition of various groups united under a shared banner of opposition to Amazon's influence. Their demands range from decent wages and safe workplaces to collective bargaining, climate action, tax justice, and an end to Amazon's entanglement with surveillance agencies.
While the fight against technofeudalism is still in its early stages, it represents a hopeful shift towards planetary-scale coordination and cooperation. As industries increasingly rely on cloud capital, the need for collective resistance grows more urgent. The Make Amazon Pay campaign offers a glimpse into this nascent alliance and serves as a call to action for those seeking to reclaim control over their digital lives and challenge the dominance of tech giants like Amazon.