UK Prime Minister Keir Starmer's lack of presence on TikTok may be down to his busy schedule, but the Labour leader needs to acknowledge the platform's influence. Despite having over 30 million users in the UK, Starmer doesn't have a personal account and rarely posts official videos from 10 Downing Street.
A review of the @UKLabour account reveals that most viral content is about a gaffe made by Starmer during a party conference speech. This raises questions about whether the Prime Minister prioritizes traditional media outlets over social media. The Conservative government's official Twitter account, however, has been active since 2018 and regularly engages with users.
Markets & Spencer recently partnered with TikTok to sell beauty products on the platform, citing its success in terms of sales and user engagement. Celebrities and influencers have taken to the red carpet for the TikTok Awards, which are streamed live on the app.
The article suggests that politicians need to adapt to changing consumer behavior. With 25% of Britons planning to buy Christmas goods online, social media platforms like TikTok are becoming increasingly important for retailers. Brands are investing heavily in influencer marketing, with Unilever announcing a significant increase in its social media ad spend.
Politicians who are familiar with the platform and produce engaging content have seen success. Reform, a think tank, has a "studio" to record rapid-reaction videos on TikTok, YouTube, and Instagram. Labour's Digital ID card plans were met with more views than expected after being promoted on the platforms.
The rise of vertical video is driven by users' desire for authentic and accessible content. The politicians who are embracing this trend understand its significance in shaping the communications landscape. As social media continues to play a vital role in how we consume information, Labour must ensure that its message resonates with younger voters and stays ahead of the curve on platforms like TikTok.
A review of the @UKLabour account reveals that most viral content is about a gaffe made by Starmer during a party conference speech. This raises questions about whether the Prime Minister prioritizes traditional media outlets over social media. The Conservative government's official Twitter account, however, has been active since 2018 and regularly engages with users.
Markets & Spencer recently partnered with TikTok to sell beauty products on the platform, citing its success in terms of sales and user engagement. Celebrities and influencers have taken to the red carpet for the TikTok Awards, which are streamed live on the app.
The article suggests that politicians need to adapt to changing consumer behavior. With 25% of Britons planning to buy Christmas goods online, social media platforms like TikTok are becoming increasingly important for retailers. Brands are investing heavily in influencer marketing, with Unilever announcing a significant increase in its social media ad spend.
Politicians who are familiar with the platform and produce engaging content have seen success. Reform, a think tank, has a "studio" to record rapid-reaction videos on TikTok, YouTube, and Instagram. Labour's Digital ID card plans were met with more views than expected after being promoted on the platforms.
The rise of vertical video is driven by users' desire for authentic and accessible content. The politicians who are embracing this trend understand its significance in shaping the communications landscape. As social media continues to play a vital role in how we consume information, Labour must ensure that its message resonates with younger voters and stays ahead of the curve on platforms like TikTok.
I mean, what's up with Keir Starmer not having a TikTok account? Like, is he really too busy to create some viral content or something? 
30 million users in the UK and still no personal account? That's like being on the red carpet at the Oscars without getting a selfie taken... 
. And don't even get me started on the @UKLabour account - most of the virals are about Starmer's gaffes 
. I guess he's just not "influencer material"... yet? 
but at the same time, im not surprised hes busy w/ other stuff. i mean, 10 downing street isnt exactly a relaxed work environment 
plus, tiktok is all about short-form vids which might not be the best fit for labours kinda messaging 
it was like $50! I ended up buying it just because I wanted to try out the N64 again, and now I'm totally nostalgic. 
anyway, back to Starmer on TikTok... i mean, can you imagine if he actually joined the platform? it'd be kinda funny seeing him trying to go viral with those awkward dance moves 
but seriously, i think Labour needs to get on that bandwagon ASAP. social media is where it's at these days! 
. I mean, Keir Starmer's not even on TikTok? That's like being in a foreign country when everyone else is on the same continent 
.
That says a lot about how they're managing their social media game. I mean, I've seen more engagement with Labour's Digital ID card plans on TikTok than at actual party conferences 
. It's all about being authentic and accessible, fam 
. It's not just about being serious all the time; it's about showing people you're human too 
. And trust me, if they don't step up their TikTok game, those 25% of Britons planning to buy Christmas goods online are gonna find someone else who does 
. The Tories are killin' it on Twitter btw, they need to step up their game 
. But for real tho, politicians gotta get with the times, especially when 25% of Brits are buyin' Christmas gifts online 
but its def possible for him to make it more relatable & funnier lol remember when joe biden did that one funny dance at a event? 
that kinda thing could work for starmer 
But anyway, back to Labour... they need to get with the times or risk getting left behind in the digital age
The fact that Reform is killing it with rapid-reaction vids is giving me LIFE 
We need more politicians like Starmer embracing vertical video and creating authentic content for our feeds 
It's just a platform, not a black hole consuming his soul. But seriously though, Labour needs to get with the times and acknowledge its influence, especially since most of their content goes viral from one Starmer gaffe or another 
Anyway, I think Labour needs to step up its TikTok game if they want to stay ahead of the curve and reach younger voters.