NYC’s Institute for Collaborative Ed. (ICE) has a branding problem

A Progressive Public School Ditches 'ICE' Amid Trump's Immigration Crackdown

The Institute for Collaborative Education, a progressive public school in Manhattan known by its acronym ICE, has rebranded itself as "Ny.ICE" or simply the Institute for Collaborative Education to distance itself from the Immigration and Customs Enforcement agency. The shift comes amid President Donald Trump's second term, during which U.S. Immigration and Customs Enforcement has been waging a crackdown on undocumented immigrants nationwide.

Parents and students at Ny.ICE say the old acronym has taken on a grim connotation due to ICE's aggressive enforcement tactics, including deportations of New York City students and recent public school graduates. In response, Principal Peter Karp has urged staff and parents to refer to the school as "Ny.ICE" in official communications to avoid any confusion or emotional responses.

While the school has not formally changed its name, the rebranding has been underway since at least Trump's first term. Students like Mosi Nathan, 16, appreciate the move, saying it helps them feel more inclusive of their community and avoids association with federal ICE.

However, some critics argue that the new moniker is aesthetically clunky. Alison Riley, a parent of a junior at Ny.ICE, acknowledges this but prioritizes avoiding alignment with Immigration and Customs Enforcement's policies, which she says undermines the school's commitment to being a safe haven for children and families.

The Institute for Collaborative Education has long emphasized hands-on, project-based learning and is part of a consortium of schools that use projects, reports, and experiments for assessments instead of standardized tests. The rebranding reflects the growing concern among public school communities about immigration policies reverberating through their halls.

In fact, other public schools across the city have become hubs of resistance against Immigration and Customs Enforcement's crackdowns. Parents and teachers are distributing red cards outlining undocumented immigrants' rights and holding informational sessions for families. Some even create encrypted chats to alert the community if ICE agents were spotted nearby.

The city education department has taken steps to support its immigrant students, including sending guidance to administrators about what to do if federal agents try to enter schools. Mayor Eric Adams and Schools Chancellor Melissa Aviles-Ramos have encouraged immigrant students to keep coming to class, and the education department has assured that federal law enforcement officials are not permitted in school buildings unless they have a judicial warrant.

The rebranding at Ny.ICE serves as a reminder of the complex relationship between public schools, immigration policies, and community safety.
 
I think it's awesome how this progressive public school is taking steps to de-emphasize its connection to ICE 🤝. Given the current climate, especially with Trump's second term in office, it's totally understandable that they'd want to distance themselves from an agency that's been causing so much stress and anxiety for students and families. The fact that some people are critical of the new moniker, calling it "aesthetically clunky", is a bit of a missed opportunity for them to think about how their words might impact others 💡. Nonetheless, I believe this move sends a powerful message about the school's values and commitment to creating a safe haven for all students, regardless of their immigration status 🌈.
 
just saw this news about ny.ice changing its name from ice... feels like a big deal, you know? i mean, they're trying to distance themselves from all the drama surrounding ice's immigration crackdowns 🤔💡. as a parent of a kid in school, it's nice that they're prioritizing being a safe space for families who might be affected by those policies. but at the same time, it's also kinda weird that some people are complaining about the new name 🙄... like, can't we just focus on supporting our community instead of fighting over aesthetics? 💖 anyway, i think it's awesome that other schools in the city are taking action to support immigrant families too 👏💪. let's keep spreading love and acceptance! ❤️
 
can u believe this?! 🤯 they're trying to distance themselves from ICE but it's just gonna come off as a publicity stunt... what's next? renaming the whole country? 😂 seriously though, if parents and kids are feeling that way about the name "ICE", maybe we should be worried about how far this is gonna go. all these schools doing their own thing with red cards and encrypted chats? it sounds like we're heading towards a full-blown crisis situation... my kid's school does some awesome stuff too, but they don't need to rebrand themselves every time the administration changes its mind... or does that just show how clueless I am to all this politics drama 🤷‍♀️
 
I think it's kinda weird that they're still using the name Ny.ICE, tbh 🤔. I mean, if they wanna distance themselves from ICE, why not just change the whole thing? But at the same time, I get where the parents are coming from - it's like, we don't want our school to be associated with all that drama and fear 😬. And I guess using "Ny.ICE" is better than nothing... but it still looks kinda silly 🤷‍♀️. Plus, what if some kids start calling it ICE again? Does that just make everything worse? 🤔 Ugh, I don't know...
 
🤔 ugh i feel like this is gonna be one of those threads where everyone's all "ny.ice is so brave for distancing itself from ICE" but let's be real it's just rebranding a name 🙃 anyway the thing that bothers me is how much of this is getting lost in the "oh we're not gonna use the word ICE anymore, isn't that so progressive?" 🤷‍♀️ what about all the resources and support they need to deal with the actual issues faced by undocumented students? like are they still gonna get the help they need or is it all just a PR stunt 🤑
 
I think it's kinda weird they're just changing the name instead of removing the whole thing from the school 🤔. I mean, yeah, ICE can be super sketchy and unfair to people who are trying to live their lives here but still get caught up in all that drama. But, at the same time, I get why some parents want to distance themselves from it - it's not exactly a reassuring thing to have around school 🤷‍♂️. Still, changing the name just feels like a Band-Aid solution...
 
just think about it - schools used to be a place where everyone felt safe, but now even the name can make people uncomfortable 🤔. it's not just ny.ice, it's the whole immigration thing that's got people worried, and schools are trying to stay out of it. i get why they'd want to distance themselves, but at the same time, some might see it as a loss of identity? anyway, i think it's cool that students like mosi nathan are speaking up and advocating for their community 💖. we should all be supporting our local schools and helping them stay inclusive 🎉
 
🤩 I think this is awesome! The fact that they're rebranding themselves from ICE to just "Ny.ICE" shows how much those students and parents care about being inclusive and safe for everyone in their community. It's like, yeah the name change might sound a little awkward, but it's totally worth it if it means avoiding any association with those deportation tactics 😔. I mean, who wants to be linked to an agency that's all about separating families? Not me, that's for sure 🙅‍♀️! The parents and teachers are being super proactive in spreading awareness about immigrant rights too... it's like, we're not just about education, we're also about being a safe space 🌈.
 
I think its pretty cool that ICE is changin its name to just "Ny.ICE" lolol. Im all about bein inclusive and stuff, and this move helps me feel like my school is on the same page as my fams who are from other countries. Idk bout ppl sayin it looks clunky tho 😂, but i guess thats a small price 2 pay if its gonna help us stay safe & avoid gettin deported 🤦‍♀️. Schools shd b havin more of these kinds of conversations, imo 💡.
 
I remember when I was in school, we didn't have all these issues like now... 😔 The name change from ICE to NY.ICE is a good move, it's just common sense, ya know? They're tryin' to be inclusive and not associate themselves with that harsh stuff. But some ppl think the new moniker looks kinda awkward 🤔. I mean, who really cares about aesthetics when you're talkin' about kids and families? The parents at Ny.ICE are doin' what's best for their kids, and that's all that matters 👍. It's like my grandma used to say, "When in doubt, keep it simple."
 
🤔 So, I guess rebranding isn't just for marketing purposes anymore 📈. It's like, if you're a school with a name that's kinda tied to an agency that's known for being super harsh on undocumented immigrants, maybe it's time to distance yourself from the whole 'ICE' thing 💡. I mean, who wouldn't want to avoid any confusion or negative vibes associated with it? 🙅‍♀️

I'm actually kinda impressed that Ny.ICE is taking a stand and prioritizing their commitment to being a safe haven for kids and families 👪. It's not just about avoiding association with ICE's policies, but also about setting an example for other schools in the community 💖.

Aesthetics aside, I think it's great that public schools are becoming hubs of resistance against ICE's crackdowns 🎯. Educators and parents are taking matters into their own hands to support immigrant students and families. It's not always easy, but it's clear that they care deeply about creating a welcoming environment for all 🌈.

I just hope this movement spreads to more schools and communities across the city 🚀. We need more of these kinds of initiatives to promote understanding, empathy, and inclusivity ❤️.
 
I'm so curious about this 🤔... why did it take the school to change its name to avoid being associated with ICE? Like, isn't that what they're trying to do in the first place? 🤷‍♀️ shouldn't students feel safe going to school without worrying about deportation? And I wonder if schools are doing enough to protect their immigrant students... like, what's the protocol for when federal agents try to show up at school? 🤔 is there a way to keep them out without being too confrontational?
 
😒 I mean, what's up with this whole thing? So now we're just gonna change the name of a school to avoid association with ICE? That's like, super vague 🤔. Can't they just, like, create some new logo or something? This rebranding is just gonna make Ny.ICE sound all clunky and awkward 😅. And what about all the parents who want to associate their kids with a school that's actually doing something positive? I don't get why we can't have a little bit of pride in our schools 🤷‍♀️. Anyway, gotta give props to the kids who spoke out against ICE - it takes courage 💪. But come on, can't we just work together instead of trying to rebrand ourselves all the time? 😒
 
I think it's super sensible for ICE to ditch its old name 🤔. I mean, you can't blame parents and students from being all anxious about having federal agents showing up at school 🚨. And let's be real, the whole "ICE" thing has taken on a whole new meaning since Trump came into office 👀. It's like, super uncomfortable for kids to have their schoolmates being targeted by immigration enforcement just because of who they are or where they're from 🤷‍♀️.

I get that some people might think the new name is a bit awkward 😐, but I'm all about prioritizing community and inclusivity over aesthetics 💖. It's like, if you're already feeling vulnerable as an immigrant kid, the last thing you need is to have your school feel like it's "ICE" 🤕.

I love that other schools are getting into this too 💪. Red cards, informational sessions... it's like, totally empowering parents and teachers to take control of their own community 🌟. And hey, even if there aren't any actual ICE agents at the school, having a plan in place can still make you feel safer and more supported 👍.

It's all about finding that balance between safety and freedom 💭. Can we have schools where everyone feels welcome, no matter what their story is? 🤗 I say, let's keep pushing for it 🎉.
 
Wow 🤯

Interesting how some people think rebranding is too clunky 😐 but others are all for it, even if they don't like Trump's immigration policies 💔 I feel the school's decision to change its name is a good move, especially considering the impact ICE has on students and families 👪. It shows that public schools care about being inclusive and safe spaces 🏫💖
 
🤝 I think its kinda cool that NY.ICE is taking matters into their own hands like this! Its clear that the old acronym was causing some unnecessary stress for students and parents alike 🙅‍♀️. By distancing themselves from ICE, they're showing that schools are meant to be safe spaces for everyone 🏠💕. I'm loving all the resistance happening across the city too - those parents and teachers are truly making a difference by organizing and standing up for what's right 💪🌟!
 
I'm low-key impressed that Ny.ICE is taking proactive steps to distance itself from ICE's toxic rep 🤯. It's about time someone took a stand against those deportation tactics, it's traumatizing for kids who are already struggling in school. The new moniker might not be the prettiest thing, but hey, at least they're acknowledging that their old one was a major buzzkill 😒. I love how other schools across the city are banding together to support immigrant students, those red cards and encrypted chats sound like total game-changers 💡. The city education department needs to do more though, like maybe provide some actual resources for these families rather than just sending guidance 🤔.
 
🤦‍♂️ Schools always try to distance themselves from controversy, but sometimes it's just a name change 🙄. I get why they'd wanna avoid any association with ICE, but "Ny.ICE" sounds like something my aunt would nickname her cat 🐈. I mean, can't we just have a straightforward conversation about immigration instead of rebranding everything? And what's with the parents who think it looks clunky? Like, hello, your kid is probably gonna see the new logo on their school ID anyway 😂.
 
😐 I think this is a pretty normal thing for schools to do, you know? Like, if something's gonna make people uncomfortable or worried, it's probably good to just change it up a bit. 🤔

I'm not really sure why they're making such a big deal out of it, though. It's just an acronym! 😂 But I guess some people are okay with being associated with ICE and others aren't... that makes sense, right? 👍

It would be weird if the school had to go through all this drama just because of one thing, but at least they're trying to do what's best for their community. 🌟
 
Back
Top