"Sexist" Sky Sports TikTok Channel Axed After Just Three Days: "We Didn't Get It Right"
In a shocking move, Sky Sports has abruptly shut down its new female-focused TikTok channel, Halo, after just three days of operation. The broadcaster announced that it would be stopping all activity on the account, citing that they had not successfully executed their intended goal.
The channel was launched with high hopes to create an inclusive platform for women to enjoy sports content and share their perspectives. However, many users quickly took to social media to express their disappointment and outrage at what they perceived as a "patronising" and "sexist" approach.
Critics argued that the channel's posts were not only lacking in substance but also perpetuated stereotypes about women's sports. One user called it one of the worst concepts they had ever seen, stating that creating a dumbed-down sports channel for women was "unbelievably sexist".
The backlash against Halo was swift and widespread, with many social media users sharing their own experiences of being objectified or stereotyped in sports commentary. A prominent platform covering women's football expressed its frustrations, saying it couldn't imagine this is what women's sports fans want.
While some argue that Sky Sports should have listened to the concerns and adjusted its approach, others believe that the channel was never a viable option in the first place. As one user pointed out, women don't need separate content spaces; they deserve equal representation in existing platforms.
Sky Sports has since deleted all but two of Halo's posts and issued a statement apologizing for not executing their vision correctly. The broadcaster remains committed to creating inclusive spaces for its fans, but it seems that this particular experiment was a costly mistake.
In a shocking move, Sky Sports has abruptly shut down its new female-focused TikTok channel, Halo, after just three days of operation. The broadcaster announced that it would be stopping all activity on the account, citing that they had not successfully executed their intended goal.
The channel was launched with high hopes to create an inclusive platform for women to enjoy sports content and share their perspectives. However, many users quickly took to social media to express their disappointment and outrage at what they perceived as a "patronising" and "sexist" approach.
Critics argued that the channel's posts were not only lacking in substance but also perpetuated stereotypes about women's sports. One user called it one of the worst concepts they had ever seen, stating that creating a dumbed-down sports channel for women was "unbelievably sexist".
The backlash against Halo was swift and widespread, with many social media users sharing their own experiences of being objectified or stereotyped in sports commentary. A prominent platform covering women's football expressed its frustrations, saying it couldn't imagine this is what women's sports fans want.
While some argue that Sky Sports should have listened to the concerns and adjusted its approach, others believe that the channel was never a viable option in the first place. As one user pointed out, women don't need separate content spaces; they deserve equal representation in existing platforms.
Sky Sports has since deleted all but two of Halo's posts and issued a statement apologizing for not executing their vision correctly. The broadcaster remains committed to creating inclusive spaces for its fans, but it seems that this particular experiment was a costly mistake.
, I'm surprised Sky Sports didn't see this coming. Like, they had barely even started posting and people were already hating on them? Come on, can't you just listen to feedback for once? 
The thing is, those critics who are saying it's sexist or patronizing aren't necessarily being unreasonable. If you're gonna create a channel about women's sports, at least have the decency to do it right, you know? I mean, equal representation in existing platforms is the way to go, not some separate channel that just waters down the content for women. It's like, if you can't make it work within the current framework, then maybe don't try to create a whole new one 
i get why people r upset tho, didnt sky sports really think thru the content tho? they cant just slap up posts and expect ppl to be all "oh cool female sports" 
i mean i feel for women who do sports too, but we dont need some dumbed down space 4 them lol... equal rep on existing platforms would b so much better 
at least that way everyone gets the same vibes 
sorry sky sports didnt work out 
! I mean, I get what Sky Sports was trying to do, create an inclusive space for women in sports, but they really did have to go and make it so... basic 
. And the worst part is they didn't even listen to the feedback from users, that's just lazy 
. I mean, it's not like they had to reinvent the wheel or anything, just give women a platform where they can share their thoughts and opinions 
.
I'm not surprised Sky Sports would pull the plug on Halo after just 3 days. From what I've seen, the concept was kinda flawed from the start. It's like they thought they could just create a separate channel for women and suddenly make sports more inclusive? 
Newsflash: it doesn't work that way.
.
! I'm so disappointed in Sky Sports, they literally had the chance to do something right and then blew it 
. Three days is nothing, just a tiny little spark of hope that got snuffed out. It's not like they didn't get any feedback, all those comments and shares are proof that people cared 
. But instead of listening and making changes, they just shut down the whole thing 
. And to make matters worse, their apology is just a nice-to-have statement 
. What do they even mean by "not executing their vision correctly"? It's clear as day what went wrong 
, lack of understanding and disrespect towards women sports fans 
. Sky Sports should've known better than to try something that's so obvious 
. Sky Sports thought they could just drop a female-focused channel on TikTok and expect everything to be hunky dory 
? Newsflash: creating separate spaces for women doesn't always mean equal representation 
. Sometimes you need to break down those barriers and give them the same opportunities as everyone else 
.
.
But for real, though, I feel bad for those women who were trying to share their sports experiences on Halo. It's a shame they got shut down like that. I'm still thinking about this, like, how can you just create a platform and then shut it down without even giving it a chance? 
I'm kinda sad to see Halo go 
. But maybe they didn't quite nail the execution 
. It's also worth noting that not everyone might have seen Halo as "sexist" or "patronising"... maybe some people just didn't connect with it 
.
we've made so much progress in women's sports, but it still feels like there's a lack of depth and nuance when it comes to representation. and halo just felt like another shallow attempt to check off a box without actually putting in the work.
they may have lost this one, but they can still learn from it and try again with something that's more thoughtful and inclusive. 
gotta give credit to the users who spoke up and called it out 