Google Under Fire from EU Over Demotion of Commercial Content from News Media
In a move aimed at ensuring fair competition in the digital marketplace, the European Commission has launched an investigation into Google Search over allegations that it has been demoting commercial content from news media sites. The commission claims that this "demotion" is having a devastating impact on these publications, with many struggling to stay afloat due to reduced visibility and revenue.
According to officials, the EU's Digital Market Act requires Google to apply fair, reasonable, and non-discriminatory conditions of access to publishers' websites on its search engine. However, it appears that Google has been disregarding this rule, prioritizing its own anti-spam policy over the needs of news media outlets.
The investigation is focused specifically on commercial content provided by third-party businesses, including media partnerships with companies selling goods and services. For instance, a newspaper may partner with Nike to offer exclusive deals, but under Google Search, that sub-domain could be demoted to the point where users can no longer find it, ultimately affecting the newspaper's traffic and revenue.
"We are concerned that Google's policies do not allow news publishers to be treated in a fair, reasonable, and non-discriminatory manner in its search results," said Teresa Ribera, executive vice-president for clean, just and competitive transition policies at the European Commission. "We will investigate to ensure that news publishers are not losing out on important revenues at a difficult time for the industry."
The EU's move comes as traditional media faces significant challenges due to the rise of AI and funding threats. The commission president, Ursula von der Leyen, has previously stated that the media is under threat, making this investigation a necessary step in protecting these outlets.
Google has responded to the investigation by calling it "misguided" and "without merit." The company claims its anti-spam policy aims to build trustworthy results and fight deceptive pay-for-play tactics, but it appears that its actions are having an unintended consequence: harming small publishers.
If Google is found to be practicing systematic non-compliance with the Digital Market Act, fines of up to 20% of revenue could be imposed. The EU's investigation is a necessary step in ensuring fair competition and protecting traditional media outlets from being unfairly disadvantaged by Google's actions.
In a move aimed at ensuring fair competition in the digital marketplace, the European Commission has launched an investigation into Google Search over allegations that it has been demoting commercial content from news media sites. The commission claims that this "demotion" is having a devastating impact on these publications, with many struggling to stay afloat due to reduced visibility and revenue.
According to officials, the EU's Digital Market Act requires Google to apply fair, reasonable, and non-discriminatory conditions of access to publishers' websites on its search engine. However, it appears that Google has been disregarding this rule, prioritizing its own anti-spam policy over the needs of news media outlets.
The investigation is focused specifically on commercial content provided by third-party businesses, including media partnerships with companies selling goods and services. For instance, a newspaper may partner with Nike to offer exclusive deals, but under Google Search, that sub-domain could be demoted to the point where users can no longer find it, ultimately affecting the newspaper's traffic and revenue.
"We are concerned that Google's policies do not allow news publishers to be treated in a fair, reasonable, and non-discriminatory manner in its search results," said Teresa Ribera, executive vice-president for clean, just and competitive transition policies at the European Commission. "We will investigate to ensure that news publishers are not losing out on important revenues at a difficult time for the industry."
The EU's move comes as traditional media faces significant challenges due to the rise of AI and funding threats. The commission president, Ursula von der Leyen, has previously stated that the media is under threat, making this investigation a necessary step in protecting these outlets.
Google has responded to the investigation by calling it "misguided" and "without merit." The company claims its anti-spam policy aims to build trustworthy results and fight deceptive pay-for-play tactics, but it appears that its actions are having an unintended consequence: harming small publishers.
If Google is found to be practicing systematic non-compliance with the Digital Market Act, fines of up to 20% of revenue could be imposed. The EU's investigation is a necessary step in ensuring fair competition and protecting traditional media outlets from being unfairly disadvantaged by Google's actions.